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Filing Details

Accession Number:: 0001209191-21-052026
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2021-08-17 18:34:16
Reporting Period:: 2021-08-15

Accepted Time:: 2021-08-17 18:34:16
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	Services-Computer Programming, Data Processing, Etc. (7370)	271887399

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1796825	Jeffrey Blake Grayson	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Disposition	2021-08-15	1,327	$80.91	210,503	No	4	F	Direct
Class A Common Stock	Disposition	2021-08-15	878	$80.91	209,625	No	4	F	Direct
Class A Common Stock	Acquisiton	2021-08-17	10,000	$27.24	219,625	No	4	M	Direct
Class A Common Stock	Disposition	2021-08-17	8,880	$78.71	210,745	No	4	S	Direct
Class A Common Stock	Disposition	2021-08-17	1,120	$79.31	209,625	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	F	Direct
No	4	F	Direct
No	4	M	Direct
No	4	S	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2021-08-17	10,000	$0.00	10,000	$27.24

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
59,130		2029-12-27	No	4	M	Direct

Footnotes

The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted April 28, 2021.
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $78.23 to $79.21, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $79.23 to $79.39, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
The option was granted on December 27, 2019. The Vesting Commencement Date ("VCD") was December 16, 2019. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.