Filing Details

Accession Number:
0001818383-21-000061
Form Type:
4
Zero Holdings:
No
Publication Time:
2021-08-03 20:07:02
Reporting Period:
2021-07-30
Accepted Time:
2021-08-03 20:07:02
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1818383 Mediaalpha Inc. MAX Insurance Carriers, Nec (6399) 851854133
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1829989 Keith Cramer C/O Mediaalpha, Inc.
700 South Flower Street, Suite 640
Los Angeles CA 90017
See Remarks No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2021-07-30 12,762 $0.00 34,914 No 4 M Direct
Class A Common Stock Acquisiton 2021-08-02 11,750 $0.00 46,664 No 4 M Direct
Class A Common Stock Disposition 2021-08-02 5,455 $32.85 41,209 No 4 S Direct
Class A Common Stock Disposition 2021-08-02 288 $33.29 40,921 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 M Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Restricted Stock Units Disposition 2021-07-30 12,762 $0.00 12,762 $0.00
Class A Common Stock Class B-1 Units of QL Holdings LLC and Class B Common Stock Disposition 2021-08-02 11,750 $0.00 11,750 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
114,861 No 4 M Direct
259,800 No 4 M Direct
Footnotes
  1. One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
  2. On August 2, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
  3. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
  4. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $32.22 to $33.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  5. Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $33.24 to $33.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  6. Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
  7. On October 30, 2020, the Reporting Person was granted 153,147 RSUs, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued employment with the Issuer through each vesting date.
  8. Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.