Home > Insider Trading > Filing (0001127602-11-015277)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1323734	Michele Buck	100 Crystal A Drive Hershey PA 17033	Svp Global Chief Mktg. Officer	No	Yes	No	No

Transaction Summary

Sold:	9,507 shares	Avg. Price: $57.30	Total Value: $544,751.10
Number of Shares After Transactions:	43,440 shares

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-05-04	9,507	$35.87	52,924	No	4	M	Direct
Common Stock	Disposition	2011-05-04	9,507	$57.30	43,440	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2011-05-04	9,507	$0.00	9,507	$35.87

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
6,503		2018-02-12	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	154	Indirect	401(k) Plan

Footnotes

The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 3, 2011.
The total amount of securities reported as directly owned by the reporting person includes the acquisition of 23.0457 shares on March 15, 2011 pursuant to the Company's Dividend Reinvestment Plan.
The total amount of securities reported as indirectly owned by the reporting person includes 1.502 shares acquired from March 1, 2011 through April 30, 2011, pursuant to the Company's 401(k) Plan ("Plan"). The information is based on a report dated May 2, 2011, provided by the Plan trustee.
The options vest according to the following schedule: 25% vested on February 13, 2009, 25% vested February 13, 2010; 25% vested on February 13, 2011 and 25% will vest on February 13, 2012.