Home > Insider Trading > Filing (0001365303-11-000026)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1400400	Demandtec Inc.	DMAN	Services-Prepackaged Software (7372)	943344761

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1407715	William Phelps	One Franklin Parkway Building 910 San Mateo CA 94403	Evp & Coo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2011-05-03	48,400	$0.00	123,275	No	4	A	Direct
Common Stock	Disposition	2011-05-04	14,875	$10.41	108,400	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	A	Direct
No	4	S	Direct

Footnotes

Exempt grant of performance-based and time-based restricted stock units under the issuer's 2007 Equity Incentive Plan. The performance objectives have been attained and the units will vest as to 50% on May 15, 2011 and 50% on September 15, 2011, subject to the reporting person's continued service through such dates.
Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 28, 2010.
The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $10.30 to $10.73 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.