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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1331679	K Bruce Lee	1398 Central Ave Dubuque IA 52001	Htlf President And Ceo	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2020-11-05	100	$33.23	29,827	No	4	P	Direct
Common Stock	Acquisiton	2020-11-05	1,500	$33.26	31,327	No	4	P	Direct
Common Stock	Acquisiton	2020-11-05	1,400	$33.33	32,727	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	P	Direct
No	4	P	Direct
No	4	P	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	2020 Time-Based Restricted Stock	Acquisiton	2020-03-17	12,646	$32.57	12,646	$0.00
Common Stock	2020 Performance Based Restricted Stock (3-year performance)	Acquisiton	2020-03-17	12,646	$32.57	12,646	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	A	Direct
0			No	4	A	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	29,727	Direct

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Amount	Remaning Holdings	Nature of Ownership
Common Stock	2020 Time-Based Restricted Stock	$0.00	0	0	Direct
Common Stock	2020 Performance Based Restricted Stock (3-year performance)	$0.00	0	0	Direct
Common Stock	2019 Time-Based Restricted Stock	$0.00	1,776	1,776	Direct
Common Stock	2019 Performance Based Restricted Stock (3-year performance)	$0.00	5,328	0	Direct
Common Stock	2018 Time-Based Restricted Stock	$0.00	761	762	Direct
Common Stock	2018 Performance Based Restricted Stock (3-year performance)	$0.00	3,045	0	Direct
Common Stock	2018 Performance Based Restricted Stock (1-year performance)	$0.00	514	0	Direct

Amount	Remaning Holdings	Nature of Ownership
0	0	Direct
0	0	Direct
1,776	1,776	Direct
5,328	0	Direct
761	762	Direct
3,045	0	Direct
514	0	Direct

Footnotes

Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
Of these restricted stock units, 1/3 vest on 3-6-2021, 1/3 vest on 3-6-2022, and 1/3 vest on 3-6-2023.
These restricted stock units vest in 2023 if certain performance measures are achieved by the Issuer
Of these restricted stock units, 1/3 vest on 3-6-2020, 1/3 vest on 3-6-2021, and 1/3 vest on 3-6-2022.
These restricted stock units vest in 2022 if certain performance measures are achieved by the Issuer
Of these restricted stock units, 1/3 vest on 3-6-2019, 1/3 vest on 3-6-2020, and 1/3 vest on 3-6-2021.
These restricted stock units vest in 2021 if certain performance measures are achieved by the Issuer.
These restricted stock units vest on 3-6-2021 if certain performance measures are achieved by the Issuer.