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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1643953	Purple Innovation Inc.	PRPL	Household Furniture (2510)	474078206

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1772838	Iii Ray Verdi White	C/O Purple Innovation, Inc., 4100 N. Chapel Ridge Rd., Suite 200 Lehi UT 84043	Chief Retail Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2020-08-24	17,000	$6.65	17,000	No	4	M	Direct
Class A Common Stock	Disposition	2020-08-24	17,000	$20.85	0	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (right to buy)	Acquisiton	2020-05-18	12,576	$0.00	12,576	$13.12
Class A Common Stock	Employee Stock Option (right to buy)	Disposition	2020-08-21	17,000	$0.00	17,000	$6.65

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
12,576		2025-05-18	No	4	A	Direct
183,000		2024-05-10	No	4	M	Direct

Footnotes

25% of the options granted vest and become exercisable on March 15, 2021. The remaining 75% of the options will vest and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2021 in the amount of one-forty-eighth of the full amount for the remaining three years.
25% of the options granted vested and became exercisable on May 10, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on June 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years.