Filing Details

Accession Number:
0001213900-20-029333
Form Type:
4
Zero Holdings:
No
Publication Time:
2020-09-30 18:58:08
Reporting Period:
2020-05-18
Accepted Time:
2020-09-30 18:58:08
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL () 4
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1529244 A. John Legg C/O Purple Innovation, Inc.,
4100 N. Chapel Ridge Rd., Suite 200
Lehi UT 84043
Chief Operating Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2020-09-22 15,000 $5.75 17,980 No 4 M Direct
Class A Common Stock Disposition 2020-09-22 15,000 $21.38 2,980 No 4 S Direct
Class A Common Stock Acquisiton 2020-09-30 10,000 $5.75 12,980 No 4 M Direct
Class A Common Stock Disposition 2020-09-30 10,000 $24.72 2,980 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (right to buy) Acquisiton 2020-05-18 16,006 $0.00 16,006 $13.12
Class A Common Stock Employee Stock Option (right to buy) Disposition 2020-09-21 15,000 $0.00 15,000 $5.75
Class A Common Stock Employee Stock Option (right to buy) Disposition 2020-09-30 10,000 $0.00 10,000 $5.75
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
16,006 2025-05-18 No 4 A Direct
235,000 2024-02-21 No 4 M Direct
225,000 2024-02-21 No 4 M Direct
Footnotes
  1. 25% of the options granted vest and become exercisable on March 15, 2021. The remaining 75% of the options will vest and become exercisable in monthly installments on the first day of each calendar month beginning on April 1, 2021 in the amount of one-forty-eighth of the full amount for the remaining three years.
  2. 25% of the options granted vested and became exercisable on February 21, 2020. The remaining 75% of the options vest and become exercisable in monthly installments on the first day of each calendar month beginning on March 1, 2020 in the amount of one-forty-eighth of the full amount for the remaining three years.