Filing Details

Accession Number:
0001213900-20-027024
Form Type:
4
Zero Holdings:
No
Publication Time:
2020-09-17 06:07:46
Reporting Period:
2020-09-14
Accepted Time:
2020-09-17 06:07:46
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL Household Furniture (2510) 474078206
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1731237 Vernon Terry Pearce 1250 E. Watkins Lane
Alpine UT 84004
No No No Yes
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2020-09-14 13,600,000 $18.50 0 No 4 S Indirect By InnoHold, LLC
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Indirect By InnoHold, LLC
Footnotes
  1. On September 14, 2020, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 13,600,000 shares of Class A Common Stock for a price per share of $18.50. Such price per share does not reflect underwriter discounts or fees.
  2. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals.