Filing Details

Accession Number:
0001209191-20-049492
Form Type:
4
Zero Holdings:
No
Publication Time:
2020-09-03 17:38:38
Reporting Period:
2020-09-01
Accepted Time:
2020-09-03 17:38:38
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () 4
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1670811 B Eric Paley C/O The Trade Desk, Inc.
42 North Chestnut Street
Ventura CA 93001
Yes No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Disposition 2020-09-01 4 $486.66 23,996 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 104 $490.05 23,892 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 169 $491.40 23,723 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 326 $492.46 23,397 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 203 $493.62 23,194 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 77 $495.13 23,117 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 113 $495.61 23,004 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 162 $497.62 22,842 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 339 $498.68 22,503 No 4 S Direct
Class A Common Stock Disposition 2020-09-01 3 $499.77 22,500 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Class A Common Stock 4,392 Indirect See Footnote
Class A Common Stock 9,524 Indirect See Footnote
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $489.79 to $490.77, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $490.99 to $491.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $492.05 to $492.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $493.15 to $494.05, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $494.44 to $495.41, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $495.47 to $495.82, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $497.22 to $498.09, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $498.30 to $499.08, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  10. The reported securities are owned directly by Eric Paley 2015 Remainder Trust - GST Exempt Share (the "2015 Remainder Trust").
  11. The reported securities are owned directly by Eric Paley 2018 Annuity Trust (the "2018 Annuity Trust"). The Reporting Person is a beneficiary of the 2018 Annuity Trust.