Filing Details

Accession Number:
0001213900-20-023462
Form Type:
4
Zero Holdings:
No
Publication Time:
2020-08-24 16:03:05
Reporting Period:
2020-08-20
Accepted Time:
2020-08-24 16:03:05
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL Household Furniture (2510) 474078206
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1731237 Vernon Terry Pearce 1250 E. Watkins Lane
Alpine UT 84004
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2020-08-20 16,750,450 $0.00 16,750,450 No 4 C Indirect By InnoHold, LLC
Class A Common Stock Disposition 2020-08-20 3,150,450 $20.20 13,600,000 No 4 S Indirect By InnoHold, LLC
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect By InnoHold, LLC
No 4 S Indirect By InnoHold, LLC
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2020-08-20 16,750,450 $0.00 16,750,450 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 No 4 C Indirect
Footnotes
  1. On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
  2. On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20.
  3. The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
  4. Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Tony M. Pearce or any other individuals.