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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1643953	Purple Innovation Inc.	PRPL	Household Furniture (2510)	474078206

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1731174	Marion Tony Pearce	801 S. 1230 E Alpine UT 84004		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2020-08-20	16,750,450	$0.00	16,750,450	No	4	C	Indirect	By InnoHold, LLC
Class A Common Stock	Disposition	2020-08-20	3,150,450	$20.20	13,600,000	No	4	S	Indirect	By InnoHold, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	By InnoHold, LLC
No	4	S	Indirect	By InnoHold, LLC

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2020-08-20	16,750,450	$0.00	16,750,450	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	C	Indirect

Footnotes

On August 20, 2020, InnoHold, LLC ("InnoHold"), converted 16,750,450 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 16,750,450 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
On August 20, 2020, in a block trade, InnoHold sold 3,150,450 shares of Class A Common Stock for a price per share of $20.20.
The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
Includes shares of Class B Common Stock held directly by InnoHold. As one of the two managers of InnoHold, Mr. Pearce has voting and investment control over and may be considered the beneficial owner of all stock owned by InnoHold. Mr. Pearce disclaims beneficial ownership of such securities, and this report shall not be deemed an admission that Mr. Pearce is the beneficial owner of the securities for purposes of Section 16 or for any other purpose, except to the extent of his pecuniary interest therein, if any. Mr. Pearce is not deemed to beneficially own the shares held directly by Terry V. Pearce or any other individuals.