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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1184324	B Lynn Fuller	1398 Central Ave. Dubuque IA 52001	Executive Operating Chairman	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2020-03-10	1,000	$35.10	661,404	No	4	P	Indirect	As Trustee
Common Stock	Acquisiton	2020-03-12	1,000	$30.70	662,404	No	4	P	Indirect	As Trustee
Common Stock	Acquisiton	2020-03-12	2,230	$40.90	7,157	No	4	M	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	As Trustee
No	4	P	Indirect	As Trustee
No	4	M	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	2018 Time-Based Restricted Stock	Acquisiton	2020-03-12	764	$40.90	764	$0.00
Common Stock	2019 Time-Based Restricted Stock	Acquisiton	2020-03-12	1,466	$40.90	1,466	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
764			No	4	M	Direct
1,466			No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	92,669	Indirect	GST TRUST
Common Stock	660,404	Indirect	As Trustee
Common Stock	313,180	Indirect	Family LLLP
Common Stock	5,000	Indirect	Spouses Trust
Common Stock	4,927	Direct
Common Stock	12,188	Indirect	HTLF Retirement Plan

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Amount	Nature of Ownership
Common Stock	2017 Performance Based Restricted Stock (3-year performance)	$0.00	1,727	Direct
Common Stock	2018 Performance Based Restricted Stock (1-year performance)	$0.00	516	Direct
Common Stock	2018 Performance Based Restricted Stock (3-year performance)	$0.00	3,056	Direct
Common Stock	2018 Time-Based Restricted Stock	$0.00	1,528	Direct
Common Stock	2019 Performance Based Restricted Stock (3-year performance)	$0.00	4,398	Direct
Common Stock	2019 Time-Based Restricted Stock	$0.00	2,932	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	1,727	0	Direct
	516	0	Direct
	3,056	0	Direct
	1,528	0	Direct
	4,398	0	Direct
	2,932	0	Direct

Footnotes

These shares are held by Lynn B. Fuller Trust Under Agreement dated 5-7-96, Lynn B. Fuller Trustee
These shares are held by LBF Heartland Partnership LLLC - Lynn B Fuller is the General Partner. Wife and two (2) adult sons are Limited Partners.
These shares are held by Cynthia A Fuller Declaration of Trust under agreement dated 7/2/2015, Cynthia A Fuller, Trustee
Represents shares allocated to the reporting person's account under the Heartland Financial USA, Inc. Retirement Plan as a result of the Pension Plan Protectin Act of 2006.
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
These restricted stock units vest in 2020 if certain performance measures are achieved by the Issuer.
These restricted stock units vest on 3-6-2021 if certain performance measures are achieved by the Issuer.
These restricted stock units vest in 2021 if certain performance measures are achieved by the Issuer.
Of these restricted stock units, 1/3 vest in 01-2018, 1/3 vest in 01-2019 and 1/3 vest in 01-2020.
These restricted stock units vest in 2022 if certain performance measures are achieved by the Issuer
Of these restricted stock units, 1/3 vest on 3-6-2020, 1/3 vest on 3-6-2021, and 1/3 vest on 3-6-2022.