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Filing Details

Accession Number:: 0001209191-19-058922
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2019-12-03 20:33:28
Reporting Period:: 2019-12-01

Accepted Time:: 2019-12-03 20:33:28
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1615037	Vivian Yang	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001	Chief Legal Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2019-12-01	5,261	$0.00	47,725	No	4	A	Direct
Class A Common Stock	Disposition	2019-12-01	2,963	$263.34	44,762	No	4	F	Direct
Class A Common Stock	Disposition	2019-12-01	2,531	$263.34	42,231	No	4	F	Direct
Class A Common Stock	Disposition	2019-12-01	1,154	$263.34	41,077	No	4	F	Direct
Class A Common Stock	Acquisiton	2019-12-02	1,263	$0.00	42,340	No	4	C	Direct
Class A Common Stock	Disposition	2019-12-02	1,263	$261.12	41,077	No	4	S	Direct
Class A Common Stock	Acquisiton	2019-12-02	902	$30.15	41,979	No	4	M	Direct
Class A Common Stock	Disposition	2019-12-02	902	$261.12	41,077	No	4	S	Direct
Class A Common Stock	Acquisiton	2019-12-02	875	$48.00	41,952	No	4	M	Direct
Class A Common Stock	Disposition	2019-12-02	875	$261.12	41,077	No	4	S	Direct
Class A Common Stock	Acquisiton	2019-12-02	365	$142.45	41,442	No	4	M	Direct
Class A Common Stock	Disposition	2019-12-02	365	$261.12	41,077	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	F	Direct
No	4	F	Direct
No	4	F	Direct
No	4	C	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Employee Stock Option (Right to Buy)	Acquisiton	2019-12-01	9,876	$0.00	9,876	$263.34
Class B Common Stock	Employee Stock Option (Right to Buy)	Disposition	2019-12-02	1,263	$0.00	1,263	$18.03
Class A Common Stock	Class B Common Stock	Acquisiton	2019-12-02	1,263	$0.00	1,263	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2019-12-02	1,263	$0.00	1,263	$0.00
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2019-12-02	902	$0.00	902	$30.15
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2019-12-02	875	$0.00	875	$48.00
Class A Common Stock	Employee Stock Option (Right to Buy)	Disposition	2019-12-02	365	$0.00	365	$142.45

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
9,876	2029-12-01	No	4	A	Direct
11,399	2026-08-14	No	4	M	Direct
1,263		No	4	M	Direct
0		No	4	C	Direct
10,828	2026-12-22	No	4	M	Direct
21,012	2027-12-01	No	4	M	Direct
13,155	2028-12-01	No	4	M	Direct

Footnotes

Represents a restricted stock award with a Vesting Commencement Date ("VCD") of December 1, 2019, and which vests as to one-fourth of the granted shares on each anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 23, 2016.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.
The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.
The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on August 15, 2016, the VCD. One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the VCD, with one forty-eighth (1/48th) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued employment with the Issuer through the applicable vesting dates.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.
The option was granted on December 23, 2016. The VCD is December 1, 2016. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2017, the VCD. One forty-eighth (1/48) of the shares subject to the option vest each monthly anniversary of the VCD , subject to continued employment with the Issuer through the applicable vesting dates.
The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.