Filing Details

Accession Number:
0001213900-19-024301
Form Type:
4
Zero Holdings:
No
Publication Time:
2019-11-21 14:52:53
Reporting Period:
2019-11-19
Accepted Time:
2019-11-21 14:52:53
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1643953 Purple Innovation Inc. PRPL Household Furniture (2510) 474078206
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1731293 Innohold, Llc C/O Purple Innovation, Inc.
123 East 200 North
Alpine UT 84004
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2019-11-19 7,552,136 $0.00 7,552,136 No 4 C Direct
Class A Common Stock Disposition 2019-11-19 7,552,136 $7.00 0 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2019-11-19 7,552,136 $0.00 7,552,136 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
31,558,701 No 4 C Direct
Footnotes
  1. On November 19, 2019, InnoHold, LLC ("InnoHold"), converted 7,552,136 shares of Class B Common Stock (together with a corresponding number of Class B Units of Purple Innovation LLC) for 7,552,136 shares of Class A Common Stock, in the manner described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.
  2. On November 19, 2019, in an underwritten offering of the Issuer's Class A Common Stock by certain selling stockholders, InnoHold sold an aggregate amount of 7,552,136 shares of Class A Common Stock for a price per share of $7.00. Such price per share does not reflect underwriter discounts or fees.
  3. The shares of Class B Common Stock are convertible at any time (together with a corresponding number of Class B Units of Purple Innovation LLC) for shares of the Issuer's Class A Common Stock, par value $0.0001 per share, as described under the heading "Exchange Agreement" in the Issuer's current report on Form 8-K filed February 8, 2018, as amended.