Filing Details

Accession Number:
0001209191-19-048197
Form Type:
4
Zero Holdings:
No
Publication Time:
2019-09-04 16:26:18
Reporting Period:
2019-09-03
Accepted Time:
2019-09-04 16:26:18
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD Services-Computer Programming, Data Processing, Etc. (7370) 271887399
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1755875 Susan Vobejda C/O The Trade Desk, Inc.
42 North Chestnut St.
Ventura CA 93001
Chief Marketing Officer No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2019-09-03 875 $48.00 37,704 No 4 M Direct
Class A Common Stock Disposition 2019-09-03 875 $242.13 36,829 No 4 S Direct
Class A Common Stock Acquisiton 2019-09-03 365 $142.45 37,194 No 4 M Direct
Class A Common Stock Disposition 2019-09-03 365 $242.13 36,829 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2019-09-03 875 $0.00 875 $48.00
Class A Common Stock Employee Stock Option (Right to Buy) Disposition 2019-09-03 365 $0.00 365 $142.45
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
23,637 2027-12-01 No 4 M Direct
15,345 2028-12-01 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  2. The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  3. The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.