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Filing Details

Accession Number:: 0001179110-11-004117
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-03-03 17:27:02
Reporting Period:: 2011-03-01

Filing Date:: 2011-03-03
Accepted Time:: 2011-03-03 17:27:02
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1214606	H Jeffery Boyd	800 Connecticut Avenue Norwalk CT 06854	President And Ceo	Yes	Yes	No	No

Transaction Summary

Sold:	14,954 shares	Avg. Price: $449.03	Total Value: $6,714,723.05
Number of Shares After Transactions:	221,260 shares

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-03-01	36,076	$0.00	236,214	No	4	A	Direct
Common Stock	Disposition	2011-03-01	700	$447.02	235,514	No	4	S	Direct
Common Stock	Disposition	2011-03-01	4,025	$448.04	231,489	No	4	S	Direct
Common Stock	Disposition	2011-03-01	3,675	$448.83	227,814	No	4	S	Direct
Common Stock	Disposition	2011-03-01	4,954	$449.70	222,860	No	4	S	Direct
Common Stock	Disposition	2011-03-01	1,600	$450.74	221,260	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2010 Performance Share Units	12,404	Direct
Restricted Stock Units	27,828	Direct
Common Stock	166	Indirect	See Footnote

Footnotes

On March 1, 2011, performance share units vested pursuant to their terms and upon the satisfaction of the applicable performance criteria resulting in the issuance of 36,076 shares of priceline.com common stock.
The shares were sold pursuant to a sales plan, dated March 10, 2008 (the "2008 Plan"), which complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended. The terms of the sales plan were summarized in a Form 8-K filed with the Securities and Exchange Commission on March 14, 2008. The existence of the 2008 Plan, the total shares subject to the plan and the date of adoption of the plan were disclosed on page 27 of priceline.com's proxy statements filed with the Securities and Exchange Commission on April 30, 2009 and April 30, 2010.
Represents the weighted average sales price. The range of prices received for the reported transactions was $446.32 - $447.26. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $447.39 - $448.31. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $448.39 - $449.12. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $449.41 - $450.31. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $450.535 - $451.46. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
Represents "target" number of restricted stock units outstanding. The actual number of shares issued, if any, could decrease depending on certain performance factors.
Shares held by an immediate family member, of which Mr. Boyd disclaims beneficial ownership.