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Filing Details

Accession Number:: 0001179110-11-003783
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2011-03-01 18:41:48
Reporting Period:: 2011-02-25

Filing Date:: 2011-03-01
Accepted Time:: 2011-03-01 18:41:48
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1075531	Priceline Com Inc	PCLN	Services-Business Services, Nec (7389)	061528493

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1435637	Kees Koolen	Priceline.com Incorporated 800 Connecticut Avenue Norwalk CT 06854	Coo, Booking.com Bv	No	Yes	No	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2011-02-25	5,735	$23.08	12,428	No	4	A	Direct
Common Stock	Acquisiton	2011-02-25	13,334	$24.51	25,762	No	4	A	Direct
Common Stock	Disposition	2011-02-25	4,581	$461.92	21,181	No	4	S	Direct
Common Stock	Disposition	2011-02-25	12,051	$462.79	9,130	No	4	S	Direct
Common Stock	Disposition	2011-02-25	6,600	$463.59	2,530	No	4	S	Direct
Common Stock	Disposition	2011-02-25	2,430	$464.79	100	No	4	S	Direct
Common Stock	Disposition	2011-02-25	100	$465.46	0	No	4	S	Direct
Common Stock	Acquisiton	2011-03-01	60,000	$0.00	60,000	No	4	A	Direct
Common Stock	Acquisiton	2011-03-01	22,423	$0.00	82,423	No	4	A	Direct
Common Stock	Acquisiton	2011-03-01	30,100	$0.00	112,523	No	4	A	Direct
Common Stock	Disposition	2011-03-01	58,512	$453.88	54,011	No	4	F	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	A	Direct
No	4	A	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	A	Direct
No	4	A	Direct
No	4	A	Direct
No	4	F	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Options (right to buy)	Disposition	2011-02-25	5,735	$0.00	5,735	$23.08
Common Stock	Stock Options (right to buy)	Disposition	2011-02-25	13,334	$0.00	13,334	$24.51

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2015-07-14	No	4	M	Direct
0		2015-11-08	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
2010 Performance Share Unit Grant	12,096	Direct
Restricted Stock Units	21,838	Direct

Footnotes

The shares were sold pursuant to a sales plan, dated November 29, 2010, that complies with the requirements of Rule 10b5-1(c)(1) under the Securities and Exchange Act of 1934, as amended.
Represents the weighted average sales price. The range of prices received for the reported transactions was $461.22 - $462.21. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $462.23 - $463.22. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $463.23 - $464.22. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
Represents the weighted average sales price. The range of prices received for the reported transactions was $464.35 - $465.29. Upon request by the Commission staff, priceline.com will provide full information regarding the number of shares sold at each separate price.
On March 1, 2011, performance share units, which were originally issued on December 1, 2007, vested pursuant to their terms and upon the satisfaction of the applicable performance criteria resulting in the issuance of 60,000 shares of priceline.com common stock.
On March 1, 2011, performance share units, which were originally issued on March 5, 2008, vested pursuant to their terms and upon the satisfaction of the applicable performance criteria resulting in the issuance of 22,423 shares of priceline.com common stock.
On March 1, 2011, 30,100 restricted stock units, which were originally granted on August 13, 2008, vested pursuant to their terms resulting in the issuance of 30,100 shares of priceline.com common stock.
On March 1, 2011, 58,512 shares of priceline.com's common stock were withheld to satisfy certain tax withholding obligations.
Represents "target" number of performance share units outstanding. The actual number of shares issued, if any, could increase or decrease depending on certain performance factors.
One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through July 14, 2008.
One-third of the stock options vested on the first anniversary of the date of grant, and the remaining stock options vested pro rata monthly thereafter through November 8, 2008.