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Filing Details

Accession Number:: 0001209191-18-061736
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2018-12-10 16:11:21
Reporting Period:: 2018-12-06

Accepted Time:: 2018-12-10 16:11:21
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1585857	Gordon Ritter	C/O Emergence Capital 160 Bovet Road, Ste. 300 San Mateo CA 94402		Yes	No	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2018-12-06	20,000	$19.80	31,092	No	4	M	Direct
Class A Common Stock	Acquisiton	2018-12-06	20,000	$27.14	51,092	No	4	M	Direct
Class A Common Stock	Disposition	2018-12-06	10,263	$91.79	40,829	No	4	S	Direct
Class A Common Stock	Disposition	2018-12-07	10,250	$0.00	30,579	No	4	J	Direct
Class A Common Stock	Acquisiton	2018-12-07	2,938	$0.00	484,460	No	4	J	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct
No	4	J	Direct
No	4	J	Indirect	By the Ritter-Metzler Revocable Trust dated November 6, 2000

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Stock Option (right to buy)	Disposition	2018-12-06	20,000	$0.00	20,000	$19.80
Class A Common Stock	Stock Option (right to buy)	Disposition	2018-12-06	20,000	$0.00	20,000	$27.14

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2024-06-03	No	4	M	Direct
0		2025-06-16	No	4	M	Direct

Footnotes

Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
The sales reported on this Form 4 were "cashless exercises" made to cover payment of the option exercise prices in lieu of paying cash for the stock option exercises referenced in Table II below. The reported price in Column 4 is a weighted average price of $91.790647. These shares were sold in multiple transactions at prices ranging from $91.7100 to $91.9400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
On December 7, 2018, the Reporting Person distributed in-kind, without consideration, 10,250 shares of Class A Common Stock pro-rata to Emergence Equity Mgmt Corp. (EEM), in accordance with the exemption under Rule 16a-9(a) and Rule 16a-13 of the Securities Exchange Act of 1934, as amended. EEM then immediately distributed in-kind, without consideration, all 10,250 shares of Class A Common Stock pro-rata to its partners, in accordance with the exemption under Rule 16a-9(a) and Rule 16a-13 of the Securities Exchange Act of 1934, as amended.
Pro rata distribution from EEM in accordance with the exemption under Rule 16a-9(a) and Rule 16a-13 of the Securities Exchange Act of 1934, as amended.
Shares held by The Ritter-Metzler Revocable Trust dated November 6, 2000 (the "Trust"). The Reporting Person is a trustee and beneficiary of the Trust and may be deemed to share voting and dispositive power with regard to the reported shares held by the Trust. The Reporting Person disclaims beneficial ownership of the reported shares held by the Trust, except to the extent, if any, of his pecuniary interest therein.
The option shares are fully vested and may be exercised at any time.