Filing Details

Accession Number:
0001127602-11-007810
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-02-28 12:03:02
Reporting Period:
2011-02-24
Filing Date:
2011-02-28
Accepted Time:
2011-02-28 12:03:02
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
47111 Hershey Co HSY Sugar & Confectionery Products (2060) 230691590
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1323734 Michele Buck 100 Crystal A Drive
Hershey PA 17033
Svp Global Chief Mktg. Officer No Yes No No
Transaction Summary
Sold: 4,000 shares Avg. Price: $52.00 Total Value: $208,000.00
Number of Shares After Transactions: 43,417 shares
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2011-02-24 4,000 $35.87 47,417 No 4 M Direct
Common Stock Disposition 2011-02-24 4,000 $52.00 43,417 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-qualified Stock Option (Right to Buy) Disposition 2011-02-24 4,000 $0.00 4,000 $35.87
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
19,010 2018-02-12 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 153 Indirect 401(k) Plan
Footnotes
  1. The exercise and sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 22, 2010.
  2. The options vest according to the following schedule: 25% vested on February 13, 2009, 25% vested February 13, 2010; 25% will vest on February 13, 2011 and 25% will vest on February 13, 2012.