Filing Details
- Accession Number:
- 0001144204-18-037932
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2018-07-11 10:37:44
- Reporting Period:
- 2018-03-13
- Accepted Time:
- 2018-07-11 10:37:44
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1643953 | Purple Innovation Inc. | PRPL | () | NY |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1638331 | Greenhaven Road Capital Fund 1, L.p. | C/O Royce &Amp; Associates Llc 8 Sound Shore Drive, Suite 190 Greenwich CT 06830 | No | No | Yes | No | |
| 1736139 | Greenhaven Road Capital Fund 2, L.p. | C/O Royce &Amp; Associates Llc 8 Sound Shore Drive, Suite 190 Greenwich CT 06830 | No | No | Yes | No | |
| 1741129 | Greenhaven Road Investment Management, L.p. | C/O Royce &Amp; Associates Llc 8 Sound Shore Drive, Suite 190 Greenwich CT 06830 | No | No | Yes | No | |
| 1741338 | Mvm Funds Llc | C/O Royce &Amp; Associates Llc 8 Sound Shore Drive, Suite 190 Greenwich CT 06830 | No | No | Yes | No | |
| 1744819 | Stewart Scott Miller | C/O Royce &Amp; Associates Llc 8 Sound Shore Drive, Suite 190 Greenwich CT 06830 | No | No | Yes | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-13 | 7,228 | $11.00 | 390,512 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-14 | 300 | $13.00 | 390,212 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-16 | 17,307 | $10.56 | 372,905 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-16 | 13,363 | $9.78 | 359,542 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-21 | 4,000 | $9.65 | 355,542 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-23 | 5,369 | $9.51 | 350,173 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-26 | 709 | $9.40 | 349,464 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-03-28 | 382 | $8.50 | 349,082 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-04-01 | 113,211 | $8.22 | 235,871 | No | 4 | J | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-04-26 | 1,000 | $8.57 | 234,871 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-05-16 | 35,254 | $7.19 | 199,617 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-05-16 | 13,995 | $7.22 | 99,216 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| Common Stock ($0.0001 Par Value) | Acquisiton | 2018-05-16 | 4,000 | $7.42 | 103,216 | No | 4 | P | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-05-17 | 6,356 | $6.63 | 193,261 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-05-17 | 3,131 | $6.63 | 100,085 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-05-18 | 4,492 | $6.51 | 188,769 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-05-18 | 2,213 | $6.51 | 97,872 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-06-08 | 188,769 | $7.65 | 0 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| Common Stock ($0.0001 Par Value) | Disposition | 2018-06-08 | 97,872 | $7.65 | 0 | No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | J | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| No | 4 | P | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 1, L.P. |
| No | 4 | S | Indirect | By: Greenhaven Road Capital Fund 2, L.P. |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Common Stock ($0.0001 Par Value) | Warrant (right to buy) | Acquisiton | 2018-03-16 | 60,600 | $0.83 | 30,300 | $11.50 |
| Common Stock ($0.0001 Par Value) | Warrant (right to buy) | Disposition | 2018-04-01 | 691,432 | $0.83 | 345,716 | $11.50 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 2,132,000 | 2020-08-13 | No | 4 | P | Indirect | |
| 1,440,568 | 2020-08-13 | No | 4 | J | Indirect |
Footnotes
- Greenhaven Road Capital Fund 1, L.P. ("Fund 1") is a private investment vehicle. Fund 1 directly owns these securities reported herein. Greenhaven Road Investment Management, LP (the "Investment Manager") is the investment manager of Fund 1. MVM Funds, LLC (the "General Partner") is the general partner of Fund 1 and the Investment Manager. Scott Miller is the controlling person of the General Partner. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.
- Greenhaven Road Capital Fund 2, L.P. ("Fund 2") is a private investment vehicle. Fund 2 directly owns these securities reported herein. The Investment Manager is the investment manager of Fund 2. The General Partner is the general partner of Fund 2. Each Reporting Person disclaims beneficial ownership of all securities reported herein, except to the extent of their pecuniary interest therein, if any, and this report shall not be deemed an admission that such Reporting Person is the beneficial owner of such securities for purposes of Section 16 of the Securities and Exchange Act of 1934 or for any other purpose.
- All prices reported herein are exclusive of brokerage commissions.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.99 to $11.02, inclusive. The Reporting Persons undertake to provide to Purple Innovation, Inc., any security holder of Purple Innovation, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (4) through (8) and (10) through (14) of this Form 4.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $10.00 to $10.8650, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.86, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.65 to $9.66, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $9.49 to $9.62, inclusive.
- Represents a transfer from Fund 1 to Fund 2.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $8.56 to $8.58, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.84 to $7.81, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.8815 to $7.81, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.6046 to $6.6719, inclusive.
- The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $6.5029 to $6.5140, inclusive.
- Two Warrants are exercisable into one share of Common Stock at a price of $11.50 per share of Common Stock.
- Exercisable into shares of Common Stock at any time at the option of Fund 1.
- Price shown is for one Warrant to purchase one-half of a share of Common Stock.
Billionaire Hedge Funds
