Filing Details

Accession Number:
0001209191-18-035927
Form Type:
4
Zero Holdings:
No
Publication Time:
2018-06-05 18:56:28
Reporting Period:
2018-06-01
Accepted Time:
2018-06-05 18:56:28
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () 4
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1671410 David Robert Perdue C/O The Trade Desk, Inc.
42 North Chestnut Street
Ventura CA 93001
Chief Operating Officer Yes Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2018-06-01 20,000 $0.00 148,443 No 4 C Direct
Class A Common Stock Disposition 2018-06-01 1,551 $86.22 146,892 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 3,776 $86.95 143,116 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 4,379 $88.29 138,737 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 7,706 $89.05 131,031 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 2,424 $90.24 128,607 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 164 $90.94 128,443 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 4,306 $86.19 124,137 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 8,795 $86.94 115,342 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 9,104 $88.19 106,238 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 18,440 $88.96 87,798 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 6,567 $90.09 81,231 No 4 S Direct
Class A Common Stock Disposition 2018-06-01 1,454 $90.70 79,777 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class B Common Stock Employee Stock Option (Right to Buy) Disposition 2018-06-01 20,000 $0.82 20,000 $0.82
Class A Common Stock Class B Common Stock Acquisiton 2018-06-01 20,000 $0.00 20,000 $0.00
Class A Common Stock Class B Common Stock Disposition 2018-06-01 20,000 $0.00 20,000 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
6,666 2024-04-22 No 4 M Direct
20,000 No 4 M Direct
0 No 4 C Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
  2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.59 to $86.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.64 to $87.59, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.72 to $88.71, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.72 to $89.70, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  6. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.78 to $90.76, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  7. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.79 to $91.02, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  8. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $85.56 to $86.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  9. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $86.56 to $87.51, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  10. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.58 to $88.57, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  11. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.58 to $89.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  12. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.58 to $90.56, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  13. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $90.59 to $90.86, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
  14. The option was granted on April 23, 2014, the Vesting Commencement Date ("VCD"). The option vests in equal increments on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
  15. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.