Filing Details

Accession Number:
0001209191-17-018749
Form Type:
4
Zero Holdings:
No
Publication Time:
2017-03-07 16:33:16
Reporting Period:
2017-03-03
Filing Date:
2017-03-07
Accepted Time:
2017-03-07 16:33:16
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () 4
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1255301 Roger Ehrenberg C/O The Trade Desk, Inc.
42 North Chestnut Street
Ventura CA 93001
Yes No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2017-03-03 2,500,000 $0.00 2,500,000 No 4 C Indirect See footnote
Class A Common Stock Disposition 2017-03-03 2,500,000 $34.17 0 No 4 S Indirect See footnote
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect See footnote
No 4 S Indirect See footnote
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2017-03-03 2,500,000 $0.00 2,500,000 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
4,075,272 No 4 C Indirect
Footnotes
  1. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
  2. The reporting person is the managing member of IA Venture Partners, LLC which is the general partner (the "General Partner") of IA Venture Strategies Fund I, LP ("IAVS Fund I"). The reporting person has voting and investment control over the shares held by IAVS Fund I. The reporting person may be deemed to indirectly beneficially own the securities held by IAVS Fund I, but disclaims such ownership except to the extent of his pecuniary interest therein.
  3. All shares of Class B Common Stock will convert automatically into shares of Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.