Filing Details

Accession Number:
0000899243-17-006442
Form Type:
4
Zero Holdings:
No
Publication Time:
2017-03-03 17:30:38
Reporting Period:
2017-03-03
Filing Date:
2017-03-03
Accepted Time:
2017-03-03 17:30:38
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1671933 Trade Desk Inc. TTD () DE
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1465350 Founder Collective, L.p. 1 Mifflin Place Suite 300
Cambridge MA 02138
No No Yes No
1681822 Founder Collective Gp, Llc 1 Mifflin Place Suite 300
Cambridge MA 02138
No No Yes No
1682665 A. David Frankel 1 Mifflin Place Suite 300
Cambridge MA 02138
No No Yes No
1684232 Founder Collective Entrepreneurs' Fund, Llc 1 Mifflin Place Suite 300
Cambridge MA 02138
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2017-03-03 1,667,813 $0.00 1,667,813 No 4 C Indirect By Founder Collective, L.P.
Class A Common Stock Disposition 2017-03-03 1,667,813 $35.50 0 No 4 S Indirect By Founder Collective, L.P.
Class A Common Stock Acquisiton 2017-03-03 486,977 $0.00 486,977 No 4 C Indirect By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock Disposition 2017-03-03 486,977 $35.50 0 No 4 S Indirect By Founder Collective Entrepreneurs' Fund, LLC
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect By Founder Collective, L.P.
No 4 S Indirect By Founder Collective, L.P.
No 4 C Indirect By Founder Collective Entrepreneurs' Fund, LLC
No 4 S Indirect By Founder Collective Entrepreneurs' Fund, LLC
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2017-03-03 1,667,813 $0.00 1,667,813 $0.00
Class A Common Stock Class B Common Stock Disposition 2017-03-03 486,977 $0.00 486,977 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
1,728,621 No 4 C Indirect
504,732 No 4 C Indirect
Footnotes
  1. Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
  2. Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.
  3. Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.
  4. All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.