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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1411488	Blackhawk Network Holdings Inc	HAWK	Finance Services (6199)	432099257

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1572913	N Jerry Ulrich	6220 Stoneridge Mall Road Pleasanton CA 94588	Cfo & Chief Admin Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Acquisiton	2017-02-23	2,463	$0.00	61,320	No	4	M	Direct
Common Stock	Acquisiton	2017-02-23	17,500	$13.63	78,820	No	4	M	Direct
Common Stock	Disposition	2017-02-23	17,500	$37.60	61,320	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	M	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Restricted Stock Unit (RSU)	Disposition	2017-02-23	2,463	$0.00	2,463	$0.00
Common Stock	Stock Option (Right to Buy)	Disposition	2017-02-23	17,500	$0.00	17,500	$13.63

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
4,924			No	4	M	Direct
0			No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	6,000	Indirect	See Footnote

Footnotes

Each restricted stock unit represents a contingent right to receive one share of the Company's Common Stock.
Transaction executed in multiple trades at prices ranging from $37.50 to $37.775 per share, inclusive. The price reported in column 4 of Table I above reflects the weighted average sale price per share. The Reporting Person hereby undertakes to provide the SEC staff, the Issuer or a security holder of the Issuer, upon request, full information regarding the number of shares sold at each respective price within the range set forth in this footnote.
The shares are held by The Ulrich Family Trust Dated November 1, 1996 as Amended and Restated in 2011.
The restricted stock units vest pursuant to the following schedule: Twenty-Five Percent (25%) of the shares subject to the option vest on each of the first, second, third, and fourth anniversary of February 23, 2015, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
The shares subject to this option are fully vested and exercisable.
The shares vest pursuant to the following schedule: Twenty Percent (20%) of the shares subject to the option vest on each of the first, second, third, fourth and fifth anniversary of March 9, 2010, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.