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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
920112	Heartland Financial Usa Inc	HTLF	State Commercial Banks (6022)	421405748

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1216132	Jr W John Cox	1398 Central Ave. Dubuque IA 52001		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2017-02-10	2,497	$45.60	0	No	4	S	Indirect	Conrol Shareholder

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	Conrol Shareholder

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	6,425	Direct
Common Stock	20,865	Indirect	Control Shareholder
Common Stock	2,497	Indirect	Conrol Shareholder

Reported Derivative Holdings

Sec. Name	Sec. Type	Price	Date	Expiration Date	Amount	Remaning Holdings	Nature of Ownership
Common Stock	Director Restricted Stock Unit	$0.00			1,470	0	Direct

Expiration Date	Amount	Remaning Holdings	Nature of Ownership
	1,470	0	Direct

Footnotes

These shares participate in a Dividend Reinvestment Plan.
These shares are held by John W. Cox Jr. Inc. Reporting person is managing, controlling shareholder.
These shares are held by McJoyce, Inc. Reporting person is managing, controlling shareholder.
Each restricted stock unit represents a contingent right to receive one share of Issuer's common stock.
These restricted stock units are granted under the 2012 Long-term Incentive Plan. These shares are subject to a one (1) year vesting schedule.