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Filing Details

Accession Number:: 0001571049-16-018514
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-09-28 18:47:11
Reporting Period:: 2016-09-26

Filing Date:: 2016-09-28
Accepted Time:: 2016-09-28 18:47:11
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1490859	Thomas Falk	C/O The Trade Desk, Inc. 42 North Chestnut Street Ventura CA 93001		Yes	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2016-09-26	50,000	$18.00	50,000	No	4	P	Indirect	Via eValue AG

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	Via eValue AG

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Series B Common Stock	Series A-3 Preferred Stock	Disposition	2016-09-26	2,330,082	$0.00	776,694	$0.00
Series B Common Stock	Seed Preferred Stock	Disposition	2016-09-26	28,349	$0.00	9,449	$0.00
Series B Common Stock	Series A-1 Preferred Stock	Disposition	2016-09-26	70,990	$0.00	56,996	$0.00
Series B Common Stock	Series A-3 Preferred Stock	Disposition	2016-09-26	183,410	$0.00	61,136	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2016-09-26	776,694	$0.00	776,694	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2016-09-26	66,445	$0.00	66,445	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2016-09-26	61,136	$0.00	61,136	$0.00

Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect
No	4	C	Indirect

Footnotes

The Seed Preferred Stock, Series A-1 Preferred Stock and Series A-3 Preferred Stock (collectively, the "Preferred Stock") will convert into shares of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering. The number of shares reported herein gives effect to the 1 for-3 reverse stock split effected by the Issuer and the resulting change to the conversion price for the Preferred Stock. The Preferred Stock does not have an expiration date.
Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 ?%) of the outstanding shares of Class B Common Stock.
The Reporting Person has no pecuniary interest in shares owned by Via Entrepreneurs Investment Fund I, LP., and are reported herein because he may be deemed to be the beneficial owner of such shares.