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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1600033	E.l.f. Beauty Inc.	ELF	Perfumes, Cosmetics & Other Toilet Preparations (2844)	464464131

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1683794	A. Joseph Shamah	C/O E.l.f. Beauty, Inc. 570 10Th Street Oakland CA 94607		Yes	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.01 Par Value	Acquisiton	2016-09-27	8,273,873	$0.00	8,279,999	No	4	C	Indirect	By J.A. Cosmetics Corp.
Common Stock, $0.01 Par Value	Disposition	2016-09-27	1,457,901	$15.81	6,822,098	No	4	S	Indirect	By J.A. Cosmetics Corp.

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	By J.A. Cosmetics Corp.
No	4	S	Indirect	By J.A. Cosmetics Corp.

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Convertible Preferred Stock, $0.01 par value	Disposition	2016-09-27	29,978	$0.00	8,273,873	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	C	Indirect

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock, $0.01 Par Value	86,112	Direct

Footnotes

The shares of the Issuer's Convertible Preferred Stock automatically converted into shares of the Issuer's Common Stock, for no additional consideration, on a 1:276 basis immediately prior to the consummation of the Issuer's initial public offering.
Represents shares of the Issuer's Convertible Preferred Stock or Common Stock held directly by J.A. Cosmetics Corp. The Reporting Person is an officer, director and stockholder of J.A. Cosmetics Corp. The Reporting Person disclaims beneficial ownership of the shares held by J.A. Cosmetics Corp. except to the extent of his pecuniary interest therein.
The shares were sold directly to the underwriters of the Issuer's initial public offering upon the closing of the aforementioned transaction.
The securities are immediately convertible.
The expiration date is not relevant to the conversion of these securities.