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Filing Details

Accession Number:: 0001104659-16-146838
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-09-27 16:40:39
Reporting Period:: 2016-09-26

Filing Date:: 2016-09-27
Accepted Time:: 2016-09-27 16:40:39
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1671933	Trade Desk Inc.	TTD	()	DE

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1465350	Founder Collective, L.p.	1 Mifflin Place, Suite 300 Cambridge MA 02138	No	No	Yes	No
1681822	Founder Collective Gp, Llc	1 Mifflin Place Suite 300 Cambridge MA 02138	No	No	Yes	No
1682665	A. David Frankel	1 Mifflin Place Suite 300 Cambridge MA 02138	No	No	Yes	No
1684232	Founder Collective Entrepreneurs' Fund, Llc	1 Mifflin Place, Suite 300 Cambridge MA 02138	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2016-09-26	232,185	$0.00	232,185	No	4	C	Indirect	By Founder Collective, L.P.
Class A Common Stock	Disposition	2016-09-26	232,185	$18.00	0	No	4	S	Indirect	By Founder Collective, L.P.
Class A Common Stock	Acquisiton	2016-09-26	67,794	$0.00	67,794	No	4	C	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
Class A Common Stock	Disposition	2016-09-26	67,794	$18.00	0	No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Indirect	By Founder Collective, L.P.
No	4	S	Indirect	By Founder Collective, L.P.
No	4	C	Indirect	By Founder Collective Entrepreneurs' Fund, LLC
No	4	S	Indirect	By Founder Collective Entrepreneurs' Fund, LLC

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Seed Preferred Stock	Disposition	2016-09-26	5,700,000	$0.00	1,900,000	$0.00
Class B Common Stock	Series A-1 Preferred Stock	Disposition	2016-09-26	4,081,640	$0.00	1,360,546	$0.00
Class B Common Stock	Series A-2 Preferred Stock	Disposition	2016-09-26	1,104,220	$0.00	368,073	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2016-09-26	3,628,619	$0.00	3,628,619	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-09-26	232,185	$0.00	232,185	$0.00
Class B Common Stock	Seed Preferred Stock	Disposition	2016-09-26	1,800,000	$0.00	600,000	$0.00
Class B Common Stock	Series A-1 Preferred Stock	Disposition	2016-09-26	1,084,990	$0.00	361,663	$0.00
Class B Common Stock	Series A-2 Preferred Stock	Disposition	2016-09-26	293,520	$0.00	97,840	$0.00
Class A Common Stock	Class B Common Stock	Acquisiton	2016-09-26	1,059,503	$0.00	1,059,503	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-09-26	67,794	$0.00	67,794	$0.00

Remaning Holdings	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0	No	4	C	Indirect
0	No	4	C	Indirect
0	No	4	C	Indirect
3,628,619	No	4	C	Indirect
3,396,434	No	4	C	Indirect
0	No	4	C	Indirect
0	No	4	C	Indirect
0	No	4	C	Indirect
1,059,503	No	4	C	Indirect
991,709	No	4	C	Indirect

Footnotes

Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's Amended and Restated Certificate of Incorporation in effect as of the date hereof.
All shares of Class B Common Stock will convert automatically into shares of a Class A Common Stock on a one-for-one basis upon the earlier of (i) the date on which the number of outstanding shares of Class B Common Stock represent less than ten percent (10%) of the aggregate number of shares of the then outstanding Class A Common Stock and Class B Common Stock or (ii) a date specified by the holders of at least sixty-six and two-thirds percent (66 2/3%) of the outstanding shares of Class B Common Stock.
Founder Collective GP, LLC is the general partner (the "General Partner") of Founder Collective, L.P. ("Founder LP") and the managing member of Founder Collective Entrepreneurs' Fund, LLC ("Founder LLC," and together with the General Partner and Founder LP, the "Collective Entities"). David A. Frankel and Eric Paley, a member of the Issuer's Board of Directors, are the managing members of the General Partner and may be deemed to have shared voting and investment power over the shares held by the Collective Entities.
Each of the General Partner and Messrs. Frankel and Paley in their respective capacities with regard to the General Partner, may be deemed to indirectly beneficially own the securities held by the Collective Entities, but disclaims ownership of these securities and this report shall not be deemed an admission that any of them is the beneficial owner of such securities for purposes of Section 16 or for any other purpose, except to the extent of their respective pecuniary interests therein.
Each share of Seed Preferred Stock, Series A-1 Preferred Stock and Series A-2 Preferred Stock (collectively, the "Preferred Stock") had no expiration date and automatically converted into one-third (1/3) of a share of Class B Common Stock immediately prior to the closing of the Issuer's initial public offering.