Filing Details

Accession Number:
0000899243-16-028206
Form Type:
4
Zero Holdings:
No
Publication Time:
2016-08-29 19:37:42
Reporting Period:
2016-08-25
Filing Date:
2016-08-29
Accepted Time:
2016-08-29 19:37:42
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1158172 Comscore Inc. SCOR Services-Advertising Agencies (7311) 1231
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
806968 Plc Wpp 27 Farm Street
London X0 W1J 5RJ
No No Yes No
1636586 B.v. Holding Square Cavendish Laan Op Zuid 167
3072 Db Rotterdam P7
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2016-08-25 60,000 $29.58 11,174,696 No 4 P Indirect See Footnote
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 P Indirect See Footnote
Footnotes
  1. The price reported in column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $29.39 to $29.74, inclusive. The reporting persons undertake to provide to the SEC, comScore, Inc., or any securityholder of comScore, Inc., upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnote (1) to this Form 4.
  2. These shares include a total of 3,493,571 shares of Common Stock of the Issuer that were transferred in February and March 2016 to Cavendish Square Holding B.V. (see Footnote 3 below) ("Cavendish") by WPP Luxembourg Gamma Three S.a r.l., a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies, in order to consolidate WPP plc's indirect holdings of Issuer shares (the "Consolidation"). The Consolidation effected only a change in the form of ownership for WPP plc and was exempt from reporting pursuant to Rule 16a-13.
  3. These shares are owned directly by Cavendish, which is a wholly-owned subsidiary of WPP plc that WPP plc owns indirectly through a series of intervening holding companies. WPP plc is an indirect beneficial owner of the reported securities.