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Filing Details

Accession Number:: 0001209191-16-124847
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-06-01 19:26:43
Reporting Period:: 2016-05-27

Filing Date:: 2016-06-01
Accepted Time:: 2016-06-01 19:26:43
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	()	4

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1078748	B William Elmore	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1205496	G Paul Koontz	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1205498	N Michael Schuh	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1205501	R Paul Holland	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1399347	M Warren Weiss	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1452009	Charles Moldow	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No
1567929	Steven Vassallo	250 Middlefield Road Menlo Park CA 94025	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2016-05-27	2,700	$12.25	6,561	No	4	S	Indirect	By William B. Elmore Revocable Trust
Common Stock	Disposition	2016-05-31	1,931	$12.42	4,630	No	4	S	Indirect	By William B. Elmore Revocable Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By William B. Elmore Revocable Trust
No	4	S	Indirect	By William B. Elmore Revocable Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	6,628,097	Indirect	By Foundation Capital VI, L.P.
Common Stock	82,732	Indirect	By: Foundation Capital VI Principals Fund, LLC
Common Stock	9,055	Indirect	By Holland/Yates Family Trust dtd 7/23/1999
Common Stock	1,509	Indirect	By The Holland Childrens Trust
Common Stock	2,370	Indirect	By Koontz Revocable Trust U/A/D 6/29/1998
Common Stock	4,111	Indirect	By Michael N. & Mary G. Schuh 1990 Family Trust
Common Stock	9,331	Indirect	By Vassallo Family Revocable Trust dated 7/15/02
Common Stock	4,440	Indirect	By Moldow Family Trust dated 11/11/2003

Footnotes

Foundation Capital Management Co. VI, LLC is the sole manager of Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC and has sole voting and investment power with respect to the shares held by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. William B. Elmore, Paul G. Koontz, Michael N. Schuh, Paul R. Holland, Steve P. Vassallo, Charles P. Moldow and Warren M. Weiss are managing members of Foundation Capital Management Co. VI, LLC, and may be deemed to share voting and investment power over the shares owned by Foundation Capital VI, L.P. and Foundation Capital VI Principals Fund, LLC. Each of the managing members of Foundation Capital Management Co. VI, LLC disclaims beneficial ownership in the shares held by the aforementioned entities except to the extent of his or her pecuniary interest therein.
The shares are held by the Holland/Yates Family Trust dtd 7/23/1999 (the "Holland Family Trust"). Paul R. Holland is a trustee of the Holland Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Family Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by The Holland Children's Trust (the "Holland Children's Trust"). Paul R. Holland is a trustee of the Holland Children's Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Holland Children's Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the Koontz Revocable Trust U/A/D 6/29/1998 (the "Koontz Trust"). Paul G. Koontz is a trustee of the Koontz Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Koontz Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the Michael N. & Mary G. Schuh 1990 Family Trust (the "Schuh Trust"). Michael N. Schuh is a trustee of the Schuh Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Schuh Trust except to the extent of his proportionate pecuniary interest therein
The shares are held by the Vassallo Family Revocable Trust dated 7/15/02 (the "Vassallo Trust"). Steve P. Vassallo is a trustee of the Vassallo Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Vassallo Trust except to the extent of his proportionate pecuniary interest therein.
The shares are held by the Moldow Family Trust dated 11/11/2003 (the "Moldow Family Trust"). Charles Moldow is a trustee of the Moldow Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Moldow Family Trust except to the extent of his proportionate pecuniary interest therein.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.25 to $12.27 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
The shares are held by the William B. Elmore Revocable Trust (the "Elmore Trust"). William B. Elmore is a trustee of the Elmore Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Elmore Trust except to the extent of his proportionate pecuniary interest therein.