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Filing Details

Accession Number:: 0001595974-16-000016
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-05-17 21:54:34
Reporting Period:: 2016-05-15

Filing Date:: 2016-05-17
Accepted Time:: 2016-05-17 21:54:34
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1595974	Rubicon Project Inc.	RUBI	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1222387	L Todd Tappin	C/O The Rubicon Project, Inc. 12181 Bluff Creek Drive, 4Th Floor Los Angeles CA 90094	Cfo & Coo	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2016-05-15	8,567	$14.31	457,794	No	4	F	Direct
Common Stock	Disposition	2016-05-16	14,063	$14.20	443,731	No	4	S	Direct
Common Stock	Disposition	2016-05-17	2,404	$14.21	441,327	No	4	S	Direct
Common Stock	Acquisiton	2016-05-17	38,460	$7.80	479,787	No	4	M	Direct
Common Stock	Disposition	2016-05-17	38,460	$14.15	441,327	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	F	Direct
No	4	S	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Stock Option (right to buy)	Disposition	2016-05-17	38,460	$0.00	38,460	$7.80

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
111,302		2023-02-01	No	4	M	Direct

Footnotes

Shares withheld by the issuer to cover the reporting person's tax liability incurred upon the vesting of the reporting person's restricted shares.
The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan in order to cover the reporting person's tax liability incurred upon the vesting of the reporting person's restricted shares.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.99 to $14.33, inclusive. The reporting person undertakes to provide The Rubicon Project, Inc., any security holder of The Rubicon Project, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes 3, 4, and 5 to this Form 4.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.16 to $14.42, inclusive.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $14.11 to $14.20, inclusive.
The option, representing a right to purchase a total of 593,650 shares, became exercisable with respect to 25% of the grant on January 28, 2014 and becomes exercisable with respect to the remainder in 36 equal installments each calendar month thereafter.
Granted as compensation for services.
Adjusted from the number reported on Column 9 of the Form 4 filed by the reporting person on April 29, 2016 due to an inadvertent error made when calculating the number of derivative securities beneficially owned by the reporting person following the transaction reported on the April 29, 2016 Form 4. The April 29, 2016 Form 4 should have stated that 149,762 derivative securities were beneficially owned by the reporting person following the reported transaction.