Filing Details

Accession Number:
0001209191-16-115069
Form Type:
4
Zero Holdings:
No
Publication Time:
2016-04-20 17:05:36
Reporting Period:
2016-04-18
Filing Date:
2016-04-20
Accepted Time:
2016-04-20 17:05:36
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1393052 Veeva Systems Inc VEEV Services-Prepackaged Software (7372) 208235463
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1585820 Mark Armenante C/o Veeva Systems Inc.
4280 Hacienda Drive
Pleasanton CA 94588
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Class A Common Stock Acquisiton 2016-04-18 62,500 $0.00 82,500 No 4 C Direct
Class A Common Stock Disposition 2016-04-18 62,500 $25.58 20,000 No 4 S Direct
Class A Common Stock Acquisiton 2016-04-19 62,500 $0.00 82,500 No 4 C Direct
Class A Common Stock Disposition 2016-04-19 62,500 $25.62 20,000 No 4 S Direct
Class A Common Stock Acquisiton 2016-04-18 6,250 $0.00 6,250 No 4 C Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Disposition 2016-04-18 6,250 $25.58 0 No 4 S Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Acquisiton 2016-04-19 6,250 $0.00 6,250 No 4 C Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Disposition 2016-04-19 6,250 $25.62 0 No 4 S Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Acquisiton 2016-04-18 6,250 $0.00 6,250 No 4 C Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Disposition 2016-04-18 6,250 $25.59 0 No 4 S Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Acquisiton 2016-04-19 6,250 $0.00 6,250 No 4 C Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock Disposition 2016-04-19 6,250 $25.62 0 No 4 S Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Direct
No 4 S Direct
No 4 C Direct
No 4 S Direct
No 4 C Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 S Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 C Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 S Indirect By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 C Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 S Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 C Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No 4 S Indirect By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Class A Common Stock Class B Common Stock Disposition 2016-04-18 62,500 $0.00 62,500 $0.00
Class A Common Stock Class B Common Stock Disposition 2016-04-19 62,500 $0.00 62,500 $0.00
Class A Common Stock Class B Common Stock Disposition 2016-04-18 6,250 $0.00 6,250 $0.00
Class A Common Stock Class B Common Stock Disposition 2016-04-19 6,250 $0.00 6,250 $0.00
Class A Common Stock Class B Common Stock Disposition 2016-04-18 6,250 $0.00 6,250 $0.00
Class A Common Stock Class B Common Stock Disposition 2016-04-19 6,250 $0.00 6,250 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
6,888,088 No 4 C Direct
6,825,588 No 4 C Direct
581,456 No 4 C Indirect
575,206 No 4 C Indirect
581,456 No 4 C Indirect
575,206 No 4 C Indirect
Footnotes
  1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.
  2. The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
  3. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4000 to $25.7100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).
  4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4200 to $25.8300 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).
  5. Shares held by the Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 (the "Mark Armenante GRAT"). The Reporting Person is a trustee and beneficiary of the Mark Armenante GRAT, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Mark Armenante GRAT.
  6. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4400 to $25.6750 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (6).
  7. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4450 to $25.8100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7).
  8. Shares held by the Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 (the "Elizabeth Armenante GRAT"). The Reporting Person is a trustee and family member of Elizabeth Armenante, the beneficiary of the Elizabeth Armenante GRAT, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Elizabeth Armenante GRAT.
  9. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4900 to $25.6600 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (9).
  10. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.4300 to $25.8100 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (10).
  11. Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.