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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	()	4

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1290451	Fred Wang	2480 Sand Hill Road, Suite 200 Menlo Park CA 94025		No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Disposition	2016-03-09	9,341	$12.84	0	No	4	S	Indirect	By Wang Family Trust

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	S	Indirect	By Wang Family Trust

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	5,260,499	Indirect	By Trinity Ventures X, L.P.
Common Stock	50,870	Indirect	By Trinity X Entrepreneurs' Fund, L.P.
Common Stock	29,789	Indirect	By Trinity X Side-By-Side Fund, L.P.
Common Stock	2,922	Indirect	By TVL Management Corporation

Footnotes

Trinity TVL X, LLC is the general partner of Trinity Ventures X, L.P., Trinity X Side-By-Side Fund, L.P. and Trinity X Entrepreneurs' Fund, L.P. and has sole voting and investment power with respect to the shares held by Trinity Ventures X, L.P., Trinity X Side-By-Side Fund, L.P. and Trinity X Entrepreneurs' Fund, L.P.
The Reporting Person is a management member of Trinity TVL X, LLC, and may be deemed to share voting and investment power over the shares owned by Trinity Ventures X, L.P., Trinity X Side-By-Side Fund, L.P. and Trinity X Entrepreneurs' Fund, L.P. The Reporting Person serves as an officer of TVL Management Corporation. The Reporting Person disclaims beneficial ownership of the shares held by the aforementioned entities except to the extent of her pecuniary interest therein.
Price reflected is the weighted-average sale price for shares sold. The range of sale prices for the transactions reported was $12.74 to $13.12 per share. The Reporting Person undertakes to provide, upon request by the SEC staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price.
The shares are held by the Wang Family Trust (the "Wang Family Trust"). The Reporting Person is a trustee of the Wang Family Trust. The Reporting Person disclaims beneficial ownership of the shares held by the Wang Family Trust except to the extent of her proportionate pecuniary interest therein.