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Filing Details

Accession Number:: 0001209191-16-105791
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-03-03 19:49:33
Reporting Period:: 2016-03-01

Filing Date:: 2016-03-03
Accepted Time:: 2016-03-03 19:49:33
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1645477	Frank Defesche	C/O Veeva Systems Inc. 4280 Hacienda Drive Pleasanton CA 94588	Svp, Global Customer Services	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common Stock	Acquisiton	2016-03-01	1,876	$0.00	2,813	No	4	C	Direct
Class A Common Stock	Disposition	2016-03-01	1,876	$24.43	937	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-03-01	500	$0.00	1,437	No	4	M	Direct
Class A Common Stock	Disposition	2016-03-03	181	$25.84	1,256	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	C	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class B Common Stock	Stock Option (right to buy)	Disposition	2016-03-01	1,876	$0.00	1,876	$3.92
Class A Common Stock	Class B Common Stock	Acquisiton	2016-03-01	1,876	$0.00	1,876	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-03-01	1,876	$0.00	1,876	$0.00
Class A Common Stock	Restricted Stock Units	Disposition	2016-03-01	500	$0.00	500	$0.00

Remaning Holdings	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
148,124	2023-03-09	No	4	M	Direct
1,876		No	4	A	Direct
0		No	4	C	Direct
6,000		No	4	M	Direct

Footnotes

The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.
The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person and were made to cover taxes associated with restricted stock vesting on March 1, 2016.
The option shares are fully vested and may be exercised at any time.
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.
On March 23, 2015, the Reporting Person was granted 8,000 RSUs under the Issuer's 2013 Equity Incentive Plan, of which 6.25% of the RSUs vested on June 1, 2015, with 1/16th of the remaining RSUs vesting for each quarter of continuous service to the Issuer by the Reporting Person after June 1, 2015.