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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1449278	Tubemogul Inc	TUBE	Services-Prepackaged Software (7372)	510633881

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1612886	K Paul Joachim	1250 53Rd Street, Suite 2 Emeryville CA 94608	Chief Financial Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2016-02-22	2,750	$0.70	85,431	No	4	M	Direct
Common Stock	Disposition	2016-02-22	2,750	$12.10	82,681	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (right to buy)	Disposition	2016-02-22	2,750	$0.00	2,750	$0.70

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
267,000		2022-04-19	No	4	M	Direct

Footnotes

The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 13, 2015.
Of the reported shares, 72,591 shares are represented by RSUs, and includes 1,091 shares acquired under the Issuer's Section 423 employee stock purchase plan on February 16, 2016.
Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 2/22/2013, and thereafter 1/48th of the shares vest monthly.