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Filing Details

Accession Number:: 0000921895-16-003486
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-02-23 19:33:01
Reporting Period:: 2016-02-22

Filing Date:: 2016-02-23
Accepted Time:: 2016-02-23 19:33:01
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1415624	Yume Inc	YUME	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1443284	Eric Singer	825 Third Avenue 33Rd Floor New York NY 10022	No	No	Yes	No
1606750	Viex Opportunities Fund, Lp Series One	825 Third Avenue 33Rd Floor New York NY 10022	No	No	Yes	No
1619125	Viex Capital Advisors, Llc	825 Third Avenue 33Rd Floor New York NY 10022	No	No	Yes	No
1619127	Viex Special Opportunities Fund Ii, Lp	825 Third Avenue 33Rd Floor New York NY 10022	No	No	Yes	No
1654852	Viex Gp, Llc	825 Third Ave. 33Rd Floor New York NY 10022	No	No	Yes	No
1658891	Viex Special Opportunities Gp Ii, Llc	825 Third Avenue 33Rd Floor New York NY 10022	No	No	Yes	No
1659404	Viex Opportunities Fund, Lp Series Two	825 Third Avenue 33Rd Floor New York NY 10022	No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2016-02-22	80,328	$3.01	2,226,829	No	4	P	Indirect	VIEX Special Opportunities Fund II, LP, See Footnote

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Indirect	VIEX Special Opportunities Fund II, LP, See Footnote

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	561,269	Indirect	VIEX Opportunities Fund, LP - Series Two, See Footnote
Common Stock	2,591,733	Indirect	VIEX Opportunities Fund, LP - Series One, See Footnote

Footnotes

This Form 4 is filed jointly by VIEX Opportunities Fund, LP - Series One ("Series One"), a series of VIEX Opportunities Fund, LP ("VIEX Opportunities"), a series limited partnership, VIEX Opportunities Fund, LP - Series Two ("Series Two"), a series of VIEX Opportunities, VIEX Special Opportunities II, LP ("VSO II"), VIEX GP, LLC ("VIEX GP"), VIEX Special Opportunities GP II, LLC ("VSO GP II"), VIEX Capital Advisors, LLC ("VIEX Capital"), and Eric Singer (collectively, the "Reporting Persons").
The Reporting Persons are filing this report because each of the Reporting Persons is a member of a Section 13(d) group, disclosed in a Schedule 13D filed on behalf of the Reporting Persons, as it may be amended, which beneficially owns in the aggregate more than 10% of the Issuer's outstanding shares of Common Stock. Each Reporting Person disclaims beneficial ownership of the shares of Common Stock reported herein except to the extent of his or its pecuniary interest therein, and this report shall not be deemed to be an admission that any Reporting Person is the beneficial owner of such shares of Common Stock for purposes of Section 16 or for any other purpose.
Shares of Common Stock beneficially owned directly by Series One. VIEX GP, as the general partner of Series One, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by Series One. VIEX Capital, as the investment manager of Series One, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by Series One. Mr. Singer, as the managing member of each of VIEX GP and VIEX Capital, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by Series One.
Shares of Common Stock beneficially owned directly by Series Two. VIEX GP, as the general partner of Series Two, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by Series Two. VIEX Capital, as the investment manager of Series Two, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by Series Two. Mr. Singer, as the managing member of each of VIEX GP and VIEX Capital, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by Series Two.
Shares of Common Stock beneficially owned directly by VSO II. VSO GP II, as the general partner of VSO II, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by VSO II. VIEX Capital, as the investment manager of VSO II, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by VSO II. Mr. Singer, as the managing member of each of VSO GP II and VIEX Capital, may be deemed the beneficial owner of the shares of Common Stock beneficially owned by VSO II.