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Filing Details

Accession Number:: 0001209191-16-091861
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2016-01-15 18:44:28
Reporting Period:: 2016-01-13

Filing Date:: 2016-01-15
Accepted Time:: 2016-01-15 18:44:28
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1393052	Veeva Systems Inc	VEEV	Services-Prepackaged Software (7372)	208235463

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1585820	Mark Armenante	C/O Veeva Systems Inc. 4280 Hacienda Drive Pleasanton CA 94588		No	No	Yes	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Class A Common Stock	Acquisiton	2016-01-13	62,500	$0.00	82,500	No	4	C	Direct
Class A Common Stock	Disposition	2016-01-13	55,800	$24.89	26,700	No	4	S	Direct
Class A Common Stock	Disposition	2016-01-13	6,700	$25.69	20,000	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-01-14	62,500	$0.00	82,500	No	4	C	Direct
Class A Common Stock	Disposition	2016-01-14	37,199	$24.15	25,301	No	4	S	Direct
Class A Comoon Stock	Disposition	2016-01-14	25,301	$24.83	20,000	No	4	S	Direct
Class A Common Stock	Acquisiton	2016-01-13	6,250	$0.00	6,250	No	4	C	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-13	5,850	$24.85	400	No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-13	400	$25.59	0	No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Acquisiton	2016-01-14	6,250	$0.00	6,250	No	4	C	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-14	3,500	$24.13	2,750	No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-14	2,750	$24.84	0	No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Acquisiton	2016-01-13	6,250	$0.00	6,250	No	4	C	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-13	5,850	$24.85	400	No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-13	400	$25.59	0	No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Acquisiton	2016-01-14	6,250	$0.00	6,250	No	4	C	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-14	3,500	$24.13	2,750	No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
Class A Common Stock	Disposition	2016-01-14	2,750	$24.85	0	No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Direct
No	4	S	Direct
No	4	S	Direct
No	4	C	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	C	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	C	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	C	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013
No	4	S	Indirect	By Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Class A Common Stock	Class B Common Stock	Disposition	2016-01-13	62,500	$0.00	62,500	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-01-14	62,500	$0.00	62,500	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-01-13	6,250	$0.00	6,250	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-01-14	6,250	$0.00	6,250	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-01-13	6,250	$0.00	6,250	$0.00
Class A Common Stock	Class B Common Stock	Disposition	2016-01-14	6,250	$0.00	6,250	$0.00

Remaning Holdings	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
7,763,088	No	4	C	Direct
7,700,588	No	4	C	Direct
668,956	No	4	C	Indirect
662,706	No	4	C	Indirect
668,956	No	4	C	Indirect
662,706	No	4	C	Indirect

Footnotes

The sales reported on this Form 4 were effected pursuant to Rule 10b5-1 trading plans adopted by the Reporting Person.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.3400 to $25.3399 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (2).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.3400 to $26.0700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (3).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.5000 to $24.4999 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (4).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.5000 to $25.1400 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (5).
Shares held by the Mark A. Armenante Grantor Retained Annuity Trust dated May 20, 2013 (the "Mark Armenante GRAT"). The Reporting Person is a trustee and beneficiary of the Mark Armenante GRAT, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Mark Armenante GRAT.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.3500 to $25.3499 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (7).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.3500 to $25.8700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (8).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.3500 to $24.4999 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (9).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.5000 to $25.1200 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (10).
Shares held by the Elizabeth T. Armenante Grantor Retained Annuity Trust dated May 20, 2013 (the "Elizabeth Armenante GRAT"). The Reporting Person is a trustee and family member of Elizabeth Armenante, the beneficiary of the Elizabeth Armenante GRAT, and may be deemed to share voting and dispositive power with regard to the reported shares held by the Elizabeth Armenante GRAT.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.3700 to $25.3699 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (12).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $25.3700 to $25.8700 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (13).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $23.5000 to $24.4999 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (14).
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.5000 to $25.1250 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote (15).
Each share of Class B Common Stock is convertible, at any time at the option of the holder, into one (1) share of Class A Common Stock and has no expiration date. In addition, each share of Class B Common Stock will convert automatically into one (1) share of Class A Common Stock upon any transfer, whether or not for value, which occurs after the closing of the IPO, except for certain permitted transfers described in, and transfers to any "permitted transferee" as defined in, the Issuer's restated certificate of incorporation. All shares of Class A and Class B Common Stock will convert automatically into shares of a single class of Common Stock upon the earliest to occur of the following: (a) upon the election by the holders of a majority of the then outstanding shares of Class B Common Stock or (b) October 15, 2023.