Filing Details

Accession Number:
0001612892-16-000023
Form Type:
4
Zero Holdings:
No
Publication Time:
2016-01-13 21:08:06
Reporting Period:
2016-01-13
Filing Date:
2016-01-13
Accepted Time:
2016-01-13 21:08:06
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1449278 Tubemogul Inc TUBE Services-Prepackaged Software (7372) 510633881
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1612892 Eric Deeds 1250 53Rd Street, Suite 2
Emeryville CA 94608
General Counsel And Secretary No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2016-01-13 7,069 $2.32 30,625 No 4 M Direct
Common Stock Disposition 2016-01-13 7,069 $13.04 23,556 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Employee Stock Option (right to buy) Disposition 2016-01-13 7,069 $0.00 7,069 $2.32
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
122,386 2023-06-10 No 4 M Direct
Footnotes
  1. Of the reported shares, 20,313 shares are represented by RSUs.
  2. The reported sale was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 12, 2015.
  3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $13.00 to $13.13 per share. The Reporting Person undertakes to provide to the Issuer, anysecurity holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range.
  4. Subject to the Reporting Person's continued service to the Issuer, 25% of the shares subject to the option vested on 4/8/2014, and thereafter 1/48th of the shares vestmonthly.