Filing Details

Accession Number:
0001140361-15-033271
Form Type:
4
Zero Holdings:
No
Publication Time:
2015-08-24 19:02:45
Reporting Period:
2015-08-19
Filing Date:
2015-08-24
Accepted Time:
2015-08-24 19:02:45
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1415624 Yume Inc YUME Services-Advertising Agencies (7311) 000000000
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1182461 Scot Mclernon C/O Yume, Inc.
1204 Middlefield Road
Redwood City CA 94063
Evp, Sales & Chief Revenue Ofc No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2015-08-19 3,015 $2.57 13,684 No 5 J Direct
Common Stock Disposition 2015-08-20 3,015 $2.77 10,669 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 5 J Direct
No 4 S Direct
Footnotes
  1. These shares were acquired under the Issuer's Employee Stock Purchase Plan (the "Plan") in transactions that were exempt under Rule 16b-3(c).
  2. These shares were acquired under the Plan and disposed of pursuant to the same-day sale option in accordance with the Plan.