Filing Details

Accession Number:
0001104659-11-004618
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-02-02 21:06:54
Reporting Period:
2011-01-31
Filing Date:
2011-02-02
Accepted Time:
2011-02-02 21:06:54
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1365038 Demand Media Inc. DMD Services-Computer Processing & Data Preparation (7374) 204731239
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1504473 Charles S Hilliard C/O Demand Media, Inc.
1299 Ocean Avenue, Suite 500
Santa Monica CA 90401
President And Cfo No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock, $0.0001 Par Value Disposition 2011-01-31 167,773 $17.00 744,727 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Stock Option (right to buy) Acquisiton 2010-08-03 250,000 $0.00 250,000 $18.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
250,000 2020-08-02 No 4 A Direct
Footnotes
  1. The shares subject to the option vest and become exercisable in substantially equal installments on each monthly anniversary of the closing of the Issuer's initial public offering (the "Effective Date") occurring over the four year period immediately following the Effective Date, subject to Mr. Hilliard's continued employment with the Issuer through such date.