Filing Details
- Accession Number:
- 0001104659-11-004616
- Form Type:
- 4
- Zero Holdings:
- No
- Publication Time:
- 2011-02-02 21:06:00
- Reporting Period:
- 2011-01-31
- Filing Date:
- 2011-02-02
- Accepted Time:
- 2011-02-02 21:06:00
- SEC Url:
- Form 4 Filing
Issuer
| Cik | Name | Symbol | Sector (SIC) | IRS No |
|---|---|---|---|---|
| 1365038 | Demand Media Inc. | DMD | Services-Computer Processing & Data Preparation (7374) | 204731239 |
Insiders
| Cik | Name | Reported Address | Insider Title | Director | Officer | Large Shareholder | Other |
|---|---|---|---|---|---|---|---|
| 1504478 | Matthew P Polesetsky | C/O Demand Media, Inc. 1299 Ocean Avenue, Suite 500 Santa Monica CA 90401 | Executive V.p. & Gen. Counsel | No | Yes | No | No |
Reported Non-Derivative Transactions
| Sec. Name | Acquisiton - Disposition | Date | Amount | Price | Remaning Holdings | Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|---|---|---|---|---|---|
| Common Stock, $0.0001 Par Value | Acquisiton | 2010-12-29 | 6,333 | $3.20 | 21,333 | No | 4 | M | Direct | |
| Common Stock, $0.0001 Par Value | Disposition | 2011-01-31 | 9,375 | $17.00 | 11,958 | No | 4 | S | Direct |
| Equity Swap Involved | Form Type | Code | Nature of Ownership | Explanation |
|---|---|---|---|---|
| No | 4 | M | Direct | |
| No | 4 | S | Direct |
Reported Derivative Transactions
| Sec. Name | Sec. Type | Acquisiton - Disposition | Date | Amount | Price | Amount - 2 | Price - 2 |
|---|---|---|---|---|---|---|---|
| Common Stock | Stock Option (right to buy) | Acquisiton | 2010-08-03 | 50,000 | $0.00 | 50,000 | $18.00 |
| Common Stock | Stock Option (right to buy) | Disposition | 2010-12-29 | 6,333 | $0.00 | 6,333 | $3.20 |
| Remaning Holdings | Exercise Date | Expiration Date | Equity Swap Involved | Transaction Form Type | Transaction Code | Nature of Ownership |
|---|---|---|---|---|---|---|
| 50,000 | 2020-08-02 | No | 4 | A | Direct | |
| 18,667 | 2019-03-24 | No | 4 | M | Direct |
Footnotes
- The shares subject to the option shall vest and become exercisable in substantially equal installments on each monthly anniversary of the closing of the Issuer's initial public offering (the "Effective Date") occurring over the four year period immediately following the Effective Date, subject to Mr. Polesetsky's continued employment with the Issuer through such date.
- The shares subject to the option vest according to the following schedule: with respect to 1/4 of the shares subject to the grant on the first anniversary of the date of grant (March 24, 2009) and with respect to an additional 1/48 of the shares subject to the grant on each monthly anniversary of the date of grant thereafter.
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