Filing Details

Accession Number:
0001104659-11-004609
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-02-02 21:02:58
Reporting Period:
2011-01-31
Filing Date:
2011-02-02
Accepted Time:
2011-02-02 21:02:58
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1365038 Demand Media Inc. DMD Services-Computer Processing & Data Preparation (7374) 204731239
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1166804 Jr E Victor Parker C/o Spectrum Equity Investors
333 Middlefield Road, Suite 200
Menlo Park CA 94025
Yes No Yes No
1320123 P L V Investors Equity Spectrum C/o Spectrum Equity Investors
333 Middlefield Road, Suite 200
Menlo Park CA 94025
No No Yes No
1472388 Sea V Management Llc C/o Spectrum Equity Investors
333 Middlefield Road, Suite 200
Menlo Park CA 94025
No No Yes No
1472389 Spectrum Equity Associates V Lp C/o Spectrum Equity Investors
333 Middlefield Road, Suite 200
Menlo Park CA 94025
No No Yes No
1472390 Spectrum V Investment Managers Fund Lp C/o Spectrum Equity Investors
333 Middlefield Road, Suite 200
Menlo Park CA 94025
No No Yes No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock, $0.0001 Par Value Acquisiton 2011-01-31 12,470,667 $0.00 12,470,667 No 4 C Indirect See Footnote
Common Stock, $0.0001 Par Value Acquisiton 2011-01-31 62,666 $0.00 62,666 No 4 C Indirect See Footnote
Common Stock, $0.0001 Par Value Acquisiton 2011-01-31 2,153,295 $0.00 14,623,962 No 4 C Indirect See Footnote
Common Stock, $0.0001 Par Value Acquisiton 2011-01-31 10,820 $0.00 73,486 No 4 C Indirect See Footnote
Common Stock, $0.0001 Par Value Acquisiton 2011-01-31 690,972 $0.00 15,314,934 No 4 C Indirect See Footnote
Common Stock, $0.0001 Par Value Acquisiton 2011-01-31 3,472 $0.00 76,958 No 4 C Indirect See Footnote
Common Stock, $0.0001 Par Value Disposition 2011-01-31 1,116,909 $17.00 14,198,025 No 4 S Indirect See Footnote
Common Stock, $0.0001 Par Value Disposition 2011-01-31 5,613 $17.00 71,345 No 4 S Indirect See Footnote
Common Stock, $0.0001 Par Value Disposition 2011-01-31 414,583 $17.00 13,783,442 No 4 S Indirect See Footnote
Common Stock, $0.0001 Par Value Disposition 2011-01-31 2,083 $17.00 69,262 No 4 S Indirect See Footnote
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 C Indirect See Footnote
No 4 C Indirect See Footnote
No 4 C Indirect See Footnote
No 4 C Indirect See Footnote
No 4 C Indirect See Footnote
No 4 C Indirect See Footnote
No 4 S Indirect See Footnote
No 4 S Indirect See Footnote
No 4 S Indirect See Footnote
No 4 S Indirect See Footnote
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Series A Preferred Stock Disposition 2011-01-31 24,941,334 $0.00 12,470,667 $0.00
Common Stock Series A Preferred Stock Disposition 2011-01-31 125,332 $0.00 62,666 $0.00
Common Stock Series C Preferred Stock Disposition 2011-01-31 4,306,590 $0.00 2,153,295 $0.00
Common Stock Series C Preferred Stock Disposition 2011-01-31 21,640 $0.00 10,820 $0.00
Common Stock Series D Preferred Stock Disposition 2011-01-31 1,381,944 $0.00 690,972 $0.00
Common Stock Series D Preferred Stock Disposition 2011-01-31 6,944 $0.00 3,472 $0.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
0 No 4 C Indirect
0 No 4 C Indirect
0 No 4 C Indirect
0 No 4 C Indirect
0 No 4 C Indirect
0 No 4 C Indirect
Footnotes
  1. Each share of Series A Preferred Stock automatically converted into Common Stock on a 2-for-1 basis upon the closing of the Issuer's initial public offering.
  2. Each share of Series C Preferred Stock automatically converted into Common Stock on a 2-for-1 basis upon the closing of the Issuer's initial public offering.
  3. Each share of Series D Preferred Stock automatically converted into Common Stock on a 2-for-1 basis upon the closing of the Issuer's initial public offering.
  4. The shares are directly held by Spectrum Equity Investors V, L.P. ("SEI V"), the general partner of which is Spectrum Equity Associates V, L.P., the general partner of which is SEA V Management, LLC, over which Brion B. Applegate, William P. Collatos, Kevin J. Maroni, Randy J. Henderson, Michael J. Kennealy, Victor E. Parker and Christopher T. Mitchell exercise voting and dispositive power. Each of the controlling entities, individual general partners and managing directors of SEI V, as the case may be, including Mr. Parker who is a managing director of the general partner of the general partner of SEI V, and serves on the Issuer's board of directors, Brion B. Applegate, William P. Collatos, Kevin J. Maroni, Randy J. Henderson, Michael J. Kennealy, Victor E. Parker and Christopher T. Mitchell disclaims beneficial ownership of these shares except to the extent of their pecuniary interest therein, if any.
  5. The shares are directly held by Spectrum V Investment Managers' Fund, L.P. ("IMF V), the general partner of which is SEA V Management, LLC, over which Brion B. Applegate, William P. Collatos, Kevin J. Maroni, Randy J. Henderson, Michael J. Kennealy, Victor E. Parker and Christopher T. Mitchell exercise voting and dispositive power. Each of the controlling entities, individual general partners and managing directors of IMF V, as the case may be, including Mr. Parker who is a managing director of the general partner of IMF V, Brion B. Applegate, William P. Collatos, Kevin J. Maroni, Randy J. Henderson, Michael J. Kennealy, Victor E. Parker and Christopher T. Mitchell disclaims beneficial ownership of these shares except to the extent of their pecuniary interest therein, if any.
  6. The shares do not have an expiration date.