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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1415624	Yume Inc	YUME	Services-Advertising Agencies (7311)	000000000

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1582703	Ayyappan Sankaran	C/O Yume, Inc. 1204 Middlefield Road Redwood City CA 94063	Evp, Engineering & Cto	Yes	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-05-22	17,500	$0.00	22,521	No	4	M	Direct
Common Stock	Disposition	2015-05-26	6,831	$4.94	15,690	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Restricted Stock Units	Disposition	2015-05-22	17,500	$0.00	17,500	$0.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
17,500			No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	18,071	Indirect	By Ayyappan Sankaran 2013 Annuity Trust dated June 24, 2013
Common Stock	777,292	Indirect	By The Ayyappan Living Trust

Footnotes

Represents sales to satisfy tax withholding obligations in connection with the vesting of 17,500 restricted stock units.
Represents the aggregate of sales effected on the same day at different prices.
Represents the weighted average sales price per share. The shares sold at prices ranging from $4.94 to $5.055 per share. Full information regarding the number of shares sold at each price shall be provided upon request from the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.
The Reporting Person has sole voting and investment control over the shares held by the Ayyappan Sankaran 2013 Annuity Trust dated June 24, 2013.
Each restricted stock unit represents a contingent right to receive one share of the Issuer's common stock.
The restricted stock units vest in four equal annual installments beginning on May 22, 2015. Shares of the Issuer's common stock will be delivered to the Reporting Person upon vesting.