Home > Insider Trading > Filing (0001125920-15-000013)

Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1125920	Shutterfly Inc	SFLY	Services-Photofinishing Laboratories (7384)	943330068

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1196578	J Eric Keller	2800 Bridge Parkway Redwood City CA 94065		Yes	No	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-02-12	10,000	$17.75	39,279	No	4	M	Direct
Common Stock	Disposition	2007-05-17	10,000	$46.57	29,279	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Employee Stock Option (Right to Buy)	Disposition	2007-05-17	10,000	$0.00	10,000	$17.75

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0			No	4	M	Direct

Footnotes

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2014.
Represents a weighted average sales price per share. These shares were sold in multiple transactions at prices ranging from $46.215 to $47.16. The reporting person has provided to the issuer, and undertakes to provide to the staff of the Securities and Exchange Commission or any security holder of the issuer, upon request, full information regarding the number of shares sold at each separate price within the range.
The option vested in 36 equally monthly installments beginning on June 17, 2007.
The option expires ten years from the date of grant, on May 16, 2017.