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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
47111	Hershey Co	HSY	Sugar & Confectionery Products (2060)	230691590

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1368140	L Terence O'day	100 Crystal A Drive Hershey PA 17033	Svp Chief Supply Chain Officer	No	Yes	No	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock	Acquisiton	2015-01-16	12,500	$51.42	38,007	No	4	M	Direct
Common Stock	Disposition	2015-01-16	12,500	$110.00	25,507	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Non-qualified Stock Option (Right to Buy)	Disposition	2015-01-16	12,500	$0.00	12,500	$51.42

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
37,875		2021-02-21	No	4	M	Direct

Footnotes

The shares reported as sold above were sold pursuant to a Rule 10b5-1 plan that was established by Mr. O'Day on February 14, 2014 and which plan has not been amended or modified since adoption. As is customary for plans of this type, it included fixed future sale prices, including the shares sold and reported above at a limit price of $110 per share. Under Company policy, Mr. O'Day is unable to modify the Rule 10b5-1 plan.
The options vest according to the following schedule: 25% vested on February 22, 2012, 25% vested on February 22, 2013, 25% vested on February 22, 2014 and 25% will vest on February 22, 2015.