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Filing Details

Accession Number:: 0001140361-14-046074
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-12-22 09:18:04
Reporting Period:: 2014-12-19

Filing Date:: 2014-12-22
Accepted Time:: 2014-12-22 09:18:04
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
949870	Boston Beer Co Inc	SAM	Malt Beverages (2082)	043284048

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1008079	James C Koch	C/O The Boston Beer Company One Design Center Place, Suite 850 Boston MA 02210	Chairman	Yes	Yes	Yes	No

Reported Non-Derivative Transactions

Show Other Fields >>

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Class A Common	Disposition	2014-12-19	476	$289.33	52,656	No	4	S	Direct
Class A Common	Disposition	2014-12-19	1,535	$290.47	51,121	No	4	S	Direct
Class A Common	Disposition	2014-12-19	1,022	$291.44	50,099	No	4	S	Direct
Class A Common	Disposition	2014-12-19	289	$292.08	49,810	No	4	S	Direct
Class A Common	Disposition	2014-12-19	378	$293.53	49,432	No	4	S	Direct
Class A Common	Disposition	2014-12-19	300	$294.83	49,132	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct
No	4	S	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Class A Common	135,000	Indirect	By Spouse in Trust under GRAT
Class A Common	44,248	Indirect	By LLC managed by spouse
Class A Common	23,486	Indirect	Custodian for children under UGTMA
Class A Common	5,000	Indirect	By Trust as Trustee
Class A Common	3,656	Indirect	By spouse as custodian for children under UGTMA
Class A Common	2,532	Indirect	By spouse in trust for children

Footnotes

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 14, 2014.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 476 shares is from $288.92 to $289.72. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,535 shares is from $290.00 to $290.99. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 1,022 shares is from $291.00 to $291.80. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 289 shares is from $292.07 to $292.10. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 378 shares is from $293.33 to $294.02. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $294.41 to $295.06. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.