Filing Details

Accession Number:
0001365303-11-000006
Form Type:
4
Zero Holdings:
No
Publication Time:
2011-01-14 20:00:50
Reporting Period:
2011-01-13
Filing Date:
2011-01-14
Accepted Time:
2011-01-14 20:00:50
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
1400400 Demandtec Inc. DMAN Services-Prepackaged Software (7372) 943344761
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1407712 Mark Culhane One Franklin Parkway
Building 910
San Mateo CA 94403
Evp & Cfo No Yes No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2011-01-13 12,349 $1.00 122,424 No 4 M Direct
Common Stock Disposition 2011-01-13 12,349 $13.00 110,075 No 4 S Direct
Common Stock Acquisiton 2011-01-14 12,351 $1.00 122,426 No 4 M Direct
Common Stock Acquisiton 2011-01-14 32,500 $1.30 154,926 No 4 M Direct
Common Stock Disposition 2011-01-14 44,851 $13.00 110,075 No 4 S Direct
Common Stock Disposition 2011-01-13 11,806 $13.00 127,300 No 4 S Indirect by Trust1
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
No 4 M Direct
No 4 M Direct
No 4 S Direct
No 4 S Indirect by Trust1
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Incentive Stock Option (right to buy) Disposition 2011-01-13 12,349 $0.00 12,349 $1.00
Common Stock Incentive Stock Option (right to buy) Disposition 2011-01-14 12,351 $0.00 12,351 $1.00
Common Stock Incentive Stock Option (right to buy) Disposition 2011-01-14 32,500 $0.00 32,500 $1.30
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
12,351 2013-03-20 No 4 M Direct
0 2013-03-20 No 4 M Direct
7,500 2014-07-22 No 4 M Direct
Reported Non-Derivative Holdings
Sec. Name Remaning Holdings Nature of Ownership Explanation
Common Stock 9,000 Indirect by Trust2
Common Stock 9,000 Indirect by Trust3
Common Stock 9,000 Indirect by Trust4
Footnotes
  1. Automatic stock option same-day sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 26, 2010.
  2. The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.00 to $13.01 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  3. The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.00 to $13.05 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  4. Sale effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on April 26, 2010.
  5. The sale price reported in column 4 of Table 1 represents the average sale price of the shares sold ranging from $13.00 to $13.02 per share. The reporting person will provide, upon request by the Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
  6. Shares held by Culhane Family Revocable Trust dated 12/16/99
  7. Shares held by Maxwell A. R. Culhane 1999 Irrevocable Trust
  8. Shares held by Michael D. Culhane 1999 Irrevocable Trust
  9. Shares held by Monica G. Culhane 1999 Irrevocable Trust
  10. The stock option is fully vested and exercisable.