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Filing Details

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
864264	Simon Worldwide Inc	SWWI.PK	Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)	043081657

Insiders

Cik	Name	Reported Address	Director	Officer	Large Shareholder	Other
1015899	W Ronald Burkle	C/O The Yucaipa Companies Llc 9130 West Sunset Boulevard Los Angeles CA 90069	No	No	Yes	No
1099309	Multi Accounts Llc	9130 West Sunset Boulevard Los Angeles CA 90069	No	No	Yes	No
1099310	P L Toys Overseas	9130 West Sunset Boulevard Los Angeles CA 90069	No	No	Yes	No
1309734	Oa3, Llc	9130 West Sunset Boulevard Los Angeles CA 90069	No	No	Yes	No

Reported Non-Derivative Transactions

Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
Common Stock, $0.01 Par Value	Acquisiton	2010-12-10	3,822,912	$0.27	41,763,668	No	4	P	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership	Explanation
No	4	P	Direct

Footnotes

As the sole general partner of Overseas Toys, L.P. (Overseas Toys), Multi-Accounts, LLC (Multi-Accounts) may be deemed to beneficially own the shares held by Overseas Toys. As the managing member of Multi-Accounts, OA3, LLC (OA3) may be deemed to beneficially own the shares held by Overseas Toys. As the managing member of OA3, Ronald Burkle may be deemed to beneficially own the shares held by Overseas Toys. Each of Multi-Accounts, OA3 and Mr. Burkle disclaims ownership of such shares except to the extent of its or his pecuniary interest therein.