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Filing Details

Accession Number:: 0001181431-14-009887
Form Type:: 4
Zero Holdings:: No
Publication Time:: 2014-02-28 15:17:39
Reporting Period:: 2014-02-20

Filing Date:: 2014-02-28
Accepted Time:: 2014-02-28 15:17:39
SEC Url:: Form 4 Filing

Issuer

Cik	Name	Symbol	Sector (SIC)	IRS No
1492633	Nielsen Holdings N.v.	NLSN	Services-Business Services, Nec (7389)	980662038

Insiders

Cik	Name	Reported Address	Insider Title	Director	Officer	Large Shareholder	Other
1510721	Mitchell Habib	C/O Nielsen Holdings N.v. 85 Broad Street New York NY 10004	Chief Operating Officer	No	Yes	No	No

Reported Non-Derivative Transactions

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Sec. Name	Acquisiton - Disposition	Date	Amount	Price	Remaning Holdings	Equity Swap Involved	Form Type	Code	Nature of Ownership
Common Stock	Disposition	2014-02-20	9,141	$0.00	42,275	No	4	D	Direct
Common Stock	Acquisiton	2014-02-26	40,078	$16.00	82,353	No	4	M	Direct
Common Stock	Disposition	2014-02-26	40,078	$46.25	42,275	No	4	S	Direct
Common Stock	Acquisiton	2014-02-26	6,680	$32.00	48,955	No	4	M	Direct
Common Stock	Disposition	2014-02-26	6,680	$46.44	42,275	No	4	S	Direct

Equity Swap Involved	Form Type	Code	Nature of Ownership
No	4	D	Direct
No	4	M	Direct
No	4	S	Direct
No	4	M	Direct
No	4	S	Direct

Reported Derivative Transactions

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Sec. Name	Sec. Type	Acquisiton - Disposition	Date	Amount	Price	Amount - 2	Price - 2
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-02-26	40,078	$0.00	40,078	$16.00
Common Stock	Options to Purchase Common Stock (right to buy)	Disposition	2014-02-26	6,680	$0.00	6,680	$32.00

Remaning Holdings	Exercise Date	Expiration Date	Equity Swap Involved	Transaction Form Type	Transaction Code	Nature of Ownership
0		2017-02-02	No	4	M	Direct
0		2017-02-02	No	4	M	Direct

Reported Non-Derivative Holdings

Sec. Name	Remaning Holdings	Nature of Ownership	Explanation
Common Stock	82,000	Indirect	See Footnote

Footnotes

Reflects the cancellation of the restricted shares granted to the reporting person on February 10, 2014, which represented 25% of the award earned by the reporting person under the issuer's Annual Incentive Plan with respect the 2013 performance year. In connection with the reporting person's separation arrangements with the issuer, the issuer will instead pay the reporting person such 25% portion of the annual incentive award in cash, which is equal to $412,500.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $46.11 to $46.44, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $46.43 to $46.47, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
These shares of common stock are held through a limited liability company of which the reporting person is a manager. The reporting person disclaims beneficial ownership of the securities held by this limited liability company except to the extent of his pecuniary interest therein.
Represents options to purchase shares of common stock of the Issuer, of which 10,547 vested on the grant date (December 31, 2006) and 40,078 vested on each of December 31, 2007, 2009, 2012 and 2013.
Represents options to purchase shares of common stock of the Issuer, of which 1,758 vested on the grant date (December 31, 2006) and 6,680 vested on each of December 31, 2007, 2009, 2012 and 2013.