Filing Details

Accession Number:
0001209191-10-042325
Form Type:
4
Zero Holdings:
No
Publication Time:
2010-08-12 13:00:00
Reporting Period:
2010-08-11
Filing Date:
2010-08-12
Accepted Time:
2010-08-12 16:08:33
SEC Url:
Form 4 Filing
Issuer
Cik Name Symbol Sector (SIC) IRS No
109758 Arbitron Inc ARB Services-Engineering, Accounting, Research, Management (8700) 520278528
Insiders
Cik Name Reported Address Insider Title Director Officer Large Shareholder Other
1204016 A Richard Post 9705 Patuxent Woods Drive
Columbia MD 21046
Yes No No No
Reported Non-Derivative Transactions
Sec. Name Acquisiton - Disposition Date Amount Price Remaning Holdings Equity Swap Involved Form Type Code Nature of Ownership Explanation
Common Stock Acquisiton 2010-08-11 3,000 $23.00 4,000 No 4 M Direct
Common Stock Disposition 2010-08-11 3,000 $26.56 1,000 No 4 S Direct
Equity Swap Involved Form Type Code Nature of Ownership Explanation
No 4 M Direct
No 4 S Direct
Reported Derivative Transactions
Sec. Name Sec. Type Acquisiton - Disposition Date Amount Price Amount - 2 Price - 2
Common Stock Non-Qualified Stock Option (right to buy) Disposition 2010-08-11 3,000 $0.00 3,000 $23.00
Remaning Holdings Exercise Date Expiration Date Equity Swap Involved Transaction Form Type Transaction Code Nature of Ownership
6,000 2011-03-30 No 4 M Direct
Footnotes
  1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 12, 2010.
  2. The option, representing a right to purchase a total of 15,000 shares, became exercisable in three equal annual installments beginning on March 30, 2002, which was the first anniversary of the date on which the option was granted.